This PPT slide, part of the 13-slide Ideation - How to Generate Innovative Ideas PowerPoint presentation, titled "Distill the essence" outlines a structured approach for addressing ambiguous problems and generating innovative ideas. It is divided into 3 main sections: "When to use," "How to use," and "Characteristics."

In the "When to use" section, it emphasizes the importance of applying this method when a problem lacks clarity. This approach serves as a catalyst for idea generation, particularly when the creative process begins to stagnate. The intent is to encourage deeper thinking and exploration of the core issue at hand.

The "How to use" section provides actionable steps. It suggests breaking down the problem into manageable parts, prompting users to ask fundamental questions about the core issue. Capturing the essence in a single word is a key takeaway. The slide also advises identifying analogous situations where similar essences appear, which can lead to innovative solutions by drawing parallels from different contexts.

The "Explore" subsection encourages looking at how similar problems are tackled in different domains, fostering cross-industry insights. Lastly, the "Bring back ideas" section highlights the importance of integrating insights from these explorations back into the original problem-solving process, ensuring that new ideas are relevant and actionable.

An example illustrates this process by posing a question about enhancing airport lounges. It demonstrates how to identify the essence of "waiting" and explore similar scenarios, like doctor’s waiting rooms, to generate practical solutions. Overall, the slide serves as a practical guide for executives seeking to navigate complex challenges and stimulate creative thinking.

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Innovation Management Ideation Creative Thinking