Set of Elaborated Frameworks, Processes, Methodologies that organizations can apply to become Global Leader in Customer Experience by consolidate brand image across all digital channels
re-design and integrate multiple portals across several lines of business, upgrade Web pages with new look and feel, turn the website 100% responsive, supported by Creating & Simplifying Omni Channel Experience and Personalized customer relationship through enhanced content management strategy, UI and UX for Next Gen sales & service across lines of business.
This PPT delves into the critical drivers behind digital channel transformation, highlighting key issues such as immobility, high downtime of public-facing websites, and lack of in-depth analytics. It addresses the misalignment of people, processes, and systems, which often leads to operational inefficiencies and high maintenance costs. The content is designed to help organizations overcome these challenges by providing a comprehensive framework for digital transformation.
The guiding principles of digital design are meticulously outlined, emphasizing the importance of supporting multiple views for content and collaterals, consolidating public-facing websites, and adopting a customer-centric approach. The document also stresses the necessity of ensuring digital channels are always available and regularly updated, while advocating for highly automated management practices. These principles are essential for organizations aiming to enhance their customer experience through digital means.
A detailed logical architecture of IT systems is presented to support digital transformation initiatives. This includes a cloud management platform, integration of legacy applications, and external SaaS applications. The document advocates for a cloud-first strategy, recommending the prioritization of cloud services for new and legacy services. It also underscores the importance of pairing DevOps with Agile methodologies to accelerate app development and deployment, ensuring a seamless transition to a digitally transformed customer experience.
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Source: How Digital Is Transforming Customer Experience PowerPoint (PPTX) Presentation Slide Deck, Aadhya Solutions
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