Turn AI from a content generator into a sharper GTM thinking partner.
The GTM Strategy AI Prompt Kit gives founders, product marketers, fractional CMOs, and consultants 10 structured prompts for some of the hardest go-to-market decisions – market attractiveness, assumptions, segmentation, ICP, positioning, channels, pricing, execution, and risk.
These are not generic prompt templates.
Each prompt is designed to generate a hypothesis, challenge it, expose missing evidence, and leave the final strategic decision with you.
What makes these prompts different
This is not a collection of "Act as a marketing expert" prompts.
Each prompt contains the strategic discipline around the prompt itself:
• 10 decision-grade GTM prompts spanning market attractiveness, assumptions, segment prioritization, ICP disqualification, value proposition, proof points, GTM motion and channels, pricing, 90-day execution, and risk
• Use When + Required Inputs so you know when the prompt is appropriate and what information to provide
• Good Answer criteria so you can distinguish useful reasoning from polished-sounding output
• Push Further questions designed to challenge the AI's first recommendation
• Watch For warnings highlighting where AI can create false confidence or unsupported assumptions
• High / Medium / Low Confidence Standard for identifying where evidence is strong versus assumption-led
• Worked B2B SaaS example showing Input → AI Draft → Challenge → Verify → Decision in practice
• Quick-Copy Prompt Sheet, plus a separate plain-text file for frictionless repeat use
The pack intentionally contains 10 prompts rather than 50 or 500. The goal is decision quality, not prompt quantity.
Designed for
• SaaS founders making early GTM choices without a large strategy team.
• Product marketers pressure-testing segmentation, positioning, channel, and launch assumptions.
• Fractional CMOs who need fast but defensible strategic first drafts.
• Strategy consultants using AI to accelerate analysis without outsourcing professional judgment.
The prompts are designed to work with leading general-purpose AI assistants; output quality will still depend heavily on the evidence and context you provide.
When you need more than a prompt
This kit is deliberately built for fast GTM thinking.
There are situations where a prompt is no longer enough.
When you need weighted prioritization tools, formal Decision Gates, tie handling, a structured five-stage Go-To-Market architecture, and an end-to-end worked Recommendation Pack, the Go-to-Market Decision System (https://flevy.com/browse/marketplace/gtm-decision-system-core-edition-12810) takes the same decision philosophy further.
The Prompt Kit helps you think better with AI.
The full Go-To-Market Decision System (https://flevy.com/browse/marketplace/gtm-decision-system-core-edition-12810) helps you run the decision process end to end.
Stop asking AI for answers you cannot defend.
Use it to generate better hypotheses, challenge assumptions, identify evidence gaps – and make stronger Go-To-Market choices yourself.
Download the Go-To-Market Strategy AI Prompt Kit and start with the decision you're facing today.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Artificial Intelligence, Marketing Strategy PDF: Go-to-Market Decision-Grade AI Prompt Kit PDF (PDF) Document, Evon Strategist
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