Identifying Growth Opportunities through Collaborative Discovery PPT

This PPT slide, part of the 28-slide Focus-driven Growth PowerPoint presentation, outlines the initial step in a framework aimed at identifying growth opportunities within an organization. It emphasizes the importance of leadership engagement through workshops to pinpoint which business areas are excelling. This process is crucial as it allows organizations to focus on segments that show promise, rather than expending resources on underperforming areas.

Identified segments are deemed vital for growth because they can be refined and expanded more easily. The slide suggests that these focus areas can be scaled across different geographies, enhancing overall business performance. It stresses that the consumer and customer perspectives should be central to this discovery process, ensuring that insights are relevant and actionable.

Workshops should not only involve internal stakeholders, but also include consumers and customers. This inclusion is essential for gathering insights that traditional market research might miss. The discovery process is recommended to be representative and inclusive from the outset, as initiatives often fail without broad ownership.

Engaging stakeholders who can rally support is highlighted as a key strategy. Additionally, it acknowledges the value of dissenting voices in the process, suggesting that those who challenge ideas can contribute meaningfully if managed appropriately. This approach fosters a more comprehensive understanding of growth areas and encourages a culture of collaboration and innovation. The slide ultimately conveys that the discovery phase is foundational for achieving sustained success in specific areas and scaling those successes across other regions.

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