This document introduces the fundamentals of crafting an effective business presentation using the storyboarding approach. Storyboarding involves creating a narrative structure that guides the flow of your presentation. Among the various frameworks available, this document emphasizes the A3 storyboard format, initially developed by Toyota and now widely used in consulting and various organizations.
Developing strong presentation skills is crucial because presentations are a primary communication tool within organizations. They are easily shared both internally and externally. For consultants, mastering this skill is particularly important, as PowerPoint presentations often represent the lasting impression left with clients after an engagement.
Why Storyboarding?
• Structured Narrative:Provides a clear, logical flow for your presentation.
• Engagement: Helps maintain audience interest by following a cohesive storyline.
• Clarity: Ensures that the key message is conveyed effectively.
Benefits of the A3 Storyboard
• Consistency: Maintains a uniform structure across different presentations.
• Focus: Keeps the presenter on track, avoiding unnecessary digressions.
• Efficiency: Facilitates quicker preparation by following a defined template.
By leveraging the A3 storyboard format, you can create presentations that are not only effective but also memorable. This structured approach ensures that your message is clear, your narrative is engaging, and your audience remains focused and informed.
LEARNING OBJECTIVES
1. Learn how to create compelling business presentations using the A3 storyboarding approach.
2. Understand how to facilitate audience understanding by employing a logical thinking process in your presentation.
3. Enhance engagement and retention by structuring content in a clear and organized manner.
CONTENTS
1. Introduction to Storyboarding
• What is a Storyboard?
• Seven Elements of A3 Storyboarding
• What is an A3 Storyboard?
• Three Types of A3 Storyboard
• When to Use an A3 Storyboard
• Why Use an A3 Storyboard Format
• A3 Storyboard is Based on the PDCA Approach
• Relationship Between PDCA and A3
• Key Points for A3 Storyboard
• Adapt the Storyboard to your Target Audience
2. Storyboarding: Step-by-step
• Step 1: Theme
• Step 2: Background
• Step 3: Current State
• Step 4: Goal
• Step 5: Analysis
• Step 6: Countermeasures
• Step 7: Implementation/Check Results
• Step 8: Follow Up
• Summary
This presentation delves into the eight elements of A3 thinking, emphasizing logical processes, objectivity, and alignment. It provides a step-by-step guide to storyboarding, from defining the theme to follow-up actions, ensuring a comprehensive approach to problem-solving. The document includes practical examples and key points for each step, making it an invaluable resource for executives aiming to enhance their presentation skills and drive effective communication within their teams.
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Source: Best Practices in Presentation Development, Structured Communication, Presentation Design PowerPoint Slides: Effective Presentation through Storyboarding PowerPoint (PPTX) Presentation Slide Deck, Operational Excellence Consulting
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