Comparative Analysis of Sales and Marketing Structures PPT
This PPT slide, part of the 196-slide Corporate Strategy Design Consulting Report PowerPoint presentation, presents a comparative analysis of 2 organizational structures regarding sales and marketing functions within a company, referred to as "XXX." It highlights the contrast between a centralized approach and a divided structure that lacks synergy.
On the left side, the slide outlines the centralized model employed by XXX, which integrates sales and marketing into a cohesive unit. This model is illustrated through a diagram showcasing 3 manufacturing plants located in Foshan, Shanghai, and Beijing, each dedicated to specific product lines: ceramics, bathtubs, and faucets. Below these plants, the XXX Country X sales and marketing company in Shanghai is depicted as a central hub coordinating operations.
Conversely, the right side of the slide illustrates the fragmented approach taken by another entity, also labeled XXX. Here, sales and marketing functions are split into separate components, represented by GSHA, CCS, and GDAI. This division leads to a lack of synergy, as indicated by the bullet points detailing the independent operations of purchasing, production, and customer delivery. The central customer service center (CCSC) is also outlined, emphasizing its roles in pricing, order processing, and after-sales service.
The slide concludes with a mention of around 50 authorized distributors nationwide, indicating a broad distribution network that supports both sales models. Overall, the content suggests that while a centralized approach may foster better integration and efficiency, the divided structure may hinder operational effectiveness and customer engagement. This analysis serves as a critical consideration for stakeholders evaluating the effectiveness of organizational strategies in sales and marketing.
This slide is part of the Corporate Strategy Design Consulting Report PowerPoint presentation.
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Strategy Development Example Customer Service Corporate Strategy Organizational Structure Sales Manufacturing Production
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