Market Segmentation and Vendor Share in 1998 PPT

This PPT slide, part of the 91-slide Computer Industry Analysis Training PowerPoint presentation, presents a detailed market segmentation analysis of the PC landscape based on 1998 data, highlighting revenue distribution among various vendors across different server categories. The data is organized into distinct segments: mainframes, midrange servers, entry-level servers, consumer PCs, and commercial PCs.

In the mainframe category, IBM leads significantly with a revenue share of $47 billion, followed by HP, Unisys, Fujitsu, and others, collectively contributing to the remaining market. The midrange server segment shows IBM and HP as the dominant players, with notable contributions from Sun and Compaq.

Entry-level servers reveal a competitive environment, with Compaq holding the largest share at $30 billion, followed by Dell and HP. The consumer PC segment indicates a varied landscape, where Compaq and Packard Bell are key players,, but there’s a notable presence of white box systems, which are less branded and often cheaper alternatives.

The commercial PC segment mirrors the consumer market, with Compaq and Dell again leading, while the presence of white box systems is emphasized. The slide also notes that the PC segment is fragmented, with white boxes occupying a significant market share. This suggests a shift towards commoditization, where brand loyalty may be less critical than price and specifications.

Overall, the slide underscores the dominance of large manufacturers in the server and mainframe markets while illustrating the growing prominence of unbranded systems in the broader PC market. This information is vital for stakeholders considering market entry or investment strategies in the evolving tech landscape.

This slide is part of the Computer Industry Analysis Training PowerPoint presentation.

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