This PPT slide, part of the 91-slide Computer Industry Analysis Training PowerPoint presentation, presents a detailed analysis of the market segmentation and vendor share within the PC landscape as of 1998. It categorizes the market into mainframes, midrange servers, entry-level servers, and consumer PCs, highlighting the revenue distribution among various manufacturers. IBM emerges as a dominant player in the mainframe segment, capturing $47 billion, followed by HP and Fujitsu with significantly lower shares.

In the midrange server category, IBM again leads with $26 billion, while HP and Sun follow. The entry-level server market shows a competitive environment, with Compaq leading at $30 billion, closely trailed by Dell and HP. The consumer PC segment illustrates a more fragmented market, with Compaq and Packard Bell holding notable shares,, but a significant portion is attributed to "white box" manufacturers, indicating a trend toward commoditization.

The slide emphasizes that while the PC segment is diverse, white boxes represent a substantial market share, suggesting a shift in consumer preferences towards cost-effective solutions. The server and mainframe markets, in contrast, are characterized by a concentration of power among large manufacturers, which could imply barriers to entry for smaller players.

This analysis provides valuable insights for potential customers considering strategic investments or partnerships in the technology sector. Understanding the dynamics of market share and segmentation can inform decisions on product development, marketing strategies, and competitive positioning. The data underscores the importance of recognizing both established brands and emerging trends in consumer behavior.

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Strategy Development Example Industry Analysis Environmental Analysis Consumer Behavior Market Segmentation Product Development Positioning