This PPT slide, part of the 101-slide Complete Guide to Value Creation PowerPoint presentation, presents an analysis of how a single company can implement various successful strategies for value creation over time. It emphasizes that different periods may require distinct approaches, as illustrated by the chart depicting cumulative returns over a 20-year span. The data shows fluctuations in total shareholder return (TSR) percentages, with notable peaks and troughs that correlate with the company's strategic focus during those years.

From 1985 to 2004, the company experienced significant variations in sales growth, EBITDA margins, and cash flow yield. Initial years reflect strong margin expansion and high cash flow yield, with a TSR of 16% in 1985. However, by 1990, the company faced declining sales and slower margin growth, resulting in a drop in TSR to 7%. A recovery phase is noted in the mid-1990s, where both sales growth and margin improvements contributed to a peak TSR of 26%.

The latter years, however, show a decline in performance, with a TSR of -2% by 2004. This decline is attributed to strong growth at the expense of cash flow contributions and deteriorating margins. The slide underscores the importance of adapting value creation strategies in response to changing market conditions and internal performance metrics. It suggests that a static approach to strategy is inadequate in a dynamic business environment.

Overall, this analysis serves as a reminder that companies must remain agile and responsive to both macroeconomic factors and their own operational realities to sustain long-term value creation.

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