Understanding Market Share Dynamics through Consolidation Stages


This PPT slide, part of the 144-slide Complete Guide to Strategy Consulting Frameworks PowerPoint presentation, presents the Consolidation-Endgame Curve, illustrating the combined market share of the top three players in a given market over time. It is structured into four distinct stages: Opening, Scale, Focus, and Balance & Alliance. The vertical axis indicates the combined share of the top three players, ranging from 0% to a maximum of 100%. The horizontal axis represents time, suggesting a progression through these stages.

In Stage I, Opening, the market share begins to rise as new entrants establish their presence. This initial phase is characterized by a gradual increase in market consolidation. As we move into Stage II, Scale, the curve steepens, indicating a more rapid accumulation of market share among the leading players. This suggests that as companies grow, they capture a larger portion of the market.

Stage III, Focus, shows a plateauing effect where the combined market share stabilizes, reflecting a mature phase in market dynamics. Companies may be optimizing their strategies and resources during this period. Finally, Stage IV, Balance & Alliance, indicates a potential decline or rebalancing of market share, possibly due to strategic partnerships or shifts in competitive dynamics.

The S-curve shape of the graph emphasizes the non-linear nature of market consolidation, highlighting that growth can be rapid at certain points while stabilizing or declining at others. This framework can be crucial for executives looking to understand market positioning and the lifecycle of competitive dynamics. It provides a visual representation of how market share evolves, which can inform strategic decision-making.



This slide is part of the Complete Guide to Strategy Consulting Frameworks PowerPoint presentation.

This presentation is created by ex-McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It is a compilation of 20 Strategy Consulting frameworks, including ones developed by McKinsey, BCG, AT Kearney, and PwC.

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