This PPT slide, part of the 407-slide Complete Business Frameworks Reference Guide PowerPoint presentation, presents a strategic positioning template based on Ansoff's Market Strategies, which is a well-known framework for guiding business growth. It categorizes strategies into four quadrants based on two dimensions: products and markets. The vertical axis represents the product dimension, distinguishing between offerings that are already available ("so far") and those that are new. The horizontal axis divides the market dimension into existing markets and new markets.
In the upper left quadrant, labeled "Market penetration," the focus is on increasing market share with current products. This section includes an "As-is" box, suggesting a need for a current state analysis. The description here likely outlines the existing market dynamics and performance metrics.
The upper right quadrant is "Market expansion," indicating strategies for introducing existing products into new markets. This could involve geographic expansion or targeting new customer segments.
The lower left quadrant, "Product development," emphasizes creating new products for existing markets. This is crucial for businesses looking to innovate and meet evolving customer needs without venturing into unfamiliar markets.
The lower right quadrant, "Diversification," involves both new products and new markets. This strategy is often riskier, but can yield significant rewards if executed effectively.
The slide also highlights areas for "Competitive advantages" and "Synergy revenues," which are essential for understanding how to leverage existing strengths and create additional value through strategic initiatives. The descriptions in these sections would provide insights into potential benefits and revenue streams.
Overall, this template serves as a strategic guide for executives to evaluate growth opportunities and align their initiatives with market realities.
This slide is part of the Complete Business Frameworks Reference Guide PowerPoint presentation.
This robust 400+ slide presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It includes over 50+ frameworks commonly used by tier 1 global consulting firms on projects with Fortune 500 clients.
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