BENEFITS OF DOCUMENT
DESCRIPTION
Apart from the phrase "We've always done it that way" there is another phrase that is used by stakeholders which is What's In It For Me" for which they will want answers from the Change Managers when engaging with them because this will make the difference between support or resistance to the change. To an extent, you can work out the answer, based on the feedback you get from your stakeholder engagement process and by undertaking impact analysis.
But what is it exactly that stakeholders are asking for? They're really asking for specific personal benefits or outcomes that make the change valuable to them. Addressing this question is crucial for getting buy-in and reducing resistance. The "storyboard" I have created provides 10 specific reasons why stakeholders would ask that question and an idea of what answers they can expect which should be tailored based on insights gathered from the stakeholder engagement process and impact analysis, creating a clear narrative of benefits aligned with each stakeholder's unique priorities.
This slide deck provides 10 questions and answers that may arise during change saturation or a change initiative that has a long implementation timescale
The author has been in the "business of change and transformation" since 1974 and has worked across the length and breadth of the UK, across many European countries, and Internationally in a multitude of industry sectors and has "change managed" innumerable technology solutions. He is now a full-time Change Management Trainer delivering his unique Driving Change Management Course globally and creating an ever-growing Highway of Change Agent network using his Practical Framework Approach to Change. He is also an online Consultant, Blogger, Speaker, Coach & Mentor, and Trusted Advisor on all matters related to "change and transformation"
In June 2012 the author was presented with a "Change Leader of Tomorrow" Award by the World HRD Congress in recognition of my "remarkable progress in initiating changes enough for others in the same industry to follow my example".
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Source: Best Practices in Stakeholder Management PowerPoint Slides: Change Management - Stakeholders "Whats In It For Me" PowerPoint (PPT) Presentation, The Highway of Change
Stakeholder Management Change Management Project Management Communications Strategy Shareholder Value Virtual Teams
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