Variants of Industry Life Cycles Explained PPT
This PPT slide, part of the 654-slide Business Unit Strategy Training Program PowerPoint presentation, presents various industry life cycle models, emphasizing that actual cycles often deviate from theoretical expectations. Each model illustrates distinct patterns of sales over time, highlighting how different products or trends evolve.
The "Growth-slump-maturity" model indicates that sales can stabilize at a low level after initial growth, driven by early adopters transitioning to late adopters. This model is particularly relevant for niche products, such as small kitchen appliances, where a steady demand can be maintained despite overall market fluctuations.
The "Cycle-recycle" model suggests that as sales decline, companies may reinvigorate interest through new promotional efforts. This cycle is typically smaller in scale and duration compared to the primary cycle, as seen in the pharmaceutical industry where drugs are promoted repeatedly to sustain sales.
The "Style" model describes a basic mode of expression that can persist over generations. Styles may experience fluctuations in popularity, reflecting changing consumer preferences in areas like fashion and home decor.
The "Fashion" model outlines a more structured progression, where a style becomes popular, undergoes mass adoption, and eventually declines. This model captures the lifecycle of trends, such as denim jeans, which illustrate how fashions can grow slowly before reaching peak popularity.
The "Fad" model represents a rapid rise and fall in popularity, characterized by brief, intense consumer interest. Fads, like pet rocks, often lack enduring appeal and fail to meet strong consumer needs.
Understanding these variants equips executives to anticipate market dynamics and adapt strategies accordingly. Each model provides insights into consumer behavior and the potential longevity of products in various sectors.
This slide is part of the Business Unit Strategy Training Program PowerPoint presentation.
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