This PPT slide, part of the 67-slide Business Slides Reference Pack PowerPoint presentation, presents a detailed analysis of the potential market for a specific service in the UK, focusing on household penetration and subscriber growth over a five-year period. It begins with a funnel graphic illustrating the initial uptake, starting from a total of 26 million households in 2008. The slide narrows down to 13.5 million households that may show interest, followed by 6.3 million that are more likely to engage, ultimately leading to an estimated 230,000 households subscribing by the end of the first year.

The right side of the slide features a bar graph that tracks subscriber growth from Year 1 to Year 5. It indicates a steady increase in subscribers, starting from 234 in Year 1 and projecting to 1,538 by Year 5. The growth rate is illustrated as a percentage of total TV households, with penetration reaching 6% by Year 5.

Key assumptions underpinning these projections include an average annual subscriber growth of 60%, driven by the resolution of delivery issues and the availability of on-demand premium content at lower costs. The slide notes that the Year 5 penetration estimate is slightly conservative compared to analyst predictions, suggesting a cautious yet optimistic outlook.

Overall, this slide serves as a strategic tool for understanding market dynamics and subscriber potential, providing insights into both initial uptake and long-term growth. It can guide decision-making for stakeholders considering entry or expansion in this market.

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