Centralization Strategy for Dredging Operations PPT

This PPT slide, part of the 218-slide Business Model Design Report PowerPoint presentation, presents a strategic overview of "Option B," which centralizes all activities related to central and intermediate dredging in Sweden, while only maintaining a marketing office in Iberia. The activity map outlines the home markets for various products and services across Germany, the UK, Finland, Sweden, and Iberia.

In the dredging category, several product types are listed, including Intermediate, Central, Outfalls, Landfalls, Pipelines, Local, Coast Protection (rocks and sand), and Sand & Gravel supply. The visual representation indicates varying levels of activity across these markets, with notable gaps in Sweden and Iberia. Specifically, Sweden shows a complete absence of activities related to local dredging and coast protection, suggesting a strategic shift away from these areas.

The section on "Other Products" includes Harbour construction, Munitions clearing, Foundation work, Civil works, and Bore Piling. The map indicates that while some activities are present in Germany and the UK, they are less emphasized in the other regions.

The "Country Organisation" section lists critical functions such as Marketing, Tendering, Operations, Plant Management, Workshop, and Finance/IT/HR. The absence of these functions in Sweden and Iberia further emphasizes the centralization strategy, where only marketing efforts remain in these regions.

The slide concludes with a note on the transfer of all activities for central and intermediate dredging, highlighting a significant restructuring aimed at streamlining operations and focusing resources. This centralization could lead to improved efficiency, but may also raise concerns about local market responsiveness.

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