Defining Core Ideology: Values and Purpose PPT
This PPT slide, part of the 45-slide Building an Enduring Corporate Vision PowerPoint presentation, presents a framework for understanding an organization's core ideology, which is divided into 2 main components: Core Values and Core Purpose.
Core Values are described as essential guiding principles that steer a company's direction. They are few in number and do not require external validation. This suggests that these values are intrinsic to the organization and should remain constant, regardless of market changes. A notable point is that a successful company will adapt its market strategies rather than compromise its Core Values, indicating a strong commitment to its foundational beliefs.
On the other side, Core Purpose is articulated as the organization's fundamental reason for existence. It is distinct from the current offerings or customer segments, emphasizing that it reflects the deeper motivations of employees. This aspect highlights that the Core Purpose is more about the organization's mission and vision rather than its operational activities.
The visual structure of the slide, with a central "Core Ideology" connecting both components, reinforces the idea that these elements are interrelated and collectively define the organization's identity. The mention of an "Envisioned Future" hints at the aspirational aspect of this ideology, suggesting that understanding these core elements is crucial for strategic planning and long-term success.
Overall, this slide serves as a foundational reference for organizations looking to clarify their identity and purpose, making it a valuable tool for leaders aiming to align their teams around shared values and objectives.
This slide is part of the Building an Enduring Corporate Vision PowerPoint presentation.
Designed by a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, this presentation discusses how to build an enduring Corporate Vision, based on a classic Harvard Business Review publication by Collins and Porras.
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