Your brand is your image and the files you keep in your brand kit are the pieces that come together to create that image. Protect your brand kit as you would any other asset in your business. Designers and printers don't store your files forever, so make sure you take ownership and get your branding files organized.
This kit outlines the elements of your brand kit.
Bonus: Brand enhancement kit. Once you have the basics, find out what comes next.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Build Your Brand Kit PDF (PDF) Document, Lorraine Ball, Marketing Strategist
|
Receive our FREE Primer on Lean Management
This 32-page presentation from Operational Excellence Consulting explains the Lean Management philosophy, based on the Toyota Production System (TPS). Learn to eliminate waste. |