Brand Valuation - Implementation Toolkit (Excel XLSX)

BENEFITS OF DOCUMENT

1. Make sure that your organization achieves brand plan, playbook principles, and market share objectives at the customer utilizing insights, market data, and customer data.
2. Develop and execute long term product strategies that are aligned with the brand and product segment.
3. Make sure that your organization works with internal groups to develop strategies that cross sell, promote, and convey consistent brand stories and messages that are succinct across other Digital Marketing platforms.

DESCRIPTION

This product (Brand Valuation - Implementation Toolkit) is an Excel template (XLSX) with a supplemental Zip archive file document, which you can download immediately upon purchase.

The Brand Valuation Implementation Toolkit includes a set of best-practice templates, step-by-step workplans, and maturity diagnostics for any Brand Valuation related project. Please note the above partial preview is ONLY of the Self Assessment Excel Dashboard, referenced in steps 1 and 2 (see below for more details).

Through a 3-step process, this toolkit will guide you from idea to implementation. Please find a below a summary of the 3 steps.

STEP 1: Get your bearings

Start with the latest quick edition of the Brand Valuation Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation.

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Brand Valuation improvements can be made.

The Self-Assessment Excel Dashboard; with the Brand Valuation Self-Assessment and Scorecard you will develop a clear picture of which Brand Valuation areas need attention, which requirements you should focus on and who will be responsible for them:

•  Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
•  Gives you a professional Dashboard to guide and perform a thorough Brand Valuation Self-Assessment
•  Is secure: Ensures offline Data Protection of your Self-Assessment results
•  Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Brand Valuation projects with the 62 implementation resources. There are 62 step-by-step Brand Valuation Project Management Form Templates covering over 1500 Brand Valuation project requirements and success criteria.

Source: Best Practices in Brand Strategy Excel: Brand Valuation - Implementation Toolkit Excel (XLSX) Spreadsheet, Gerard Blokdijk