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Give marketers the foundational digital skills they need to plan, manage and measure marketing programs using a complete multichannel mix and execute with excellence in foundational digital channels.
1. Be confident to develop a customer-centric multichannel marketing plan, selecting appropriate channels
2. Have the skills to create high quality solutions for customers in the foundational digital channels ? Website, Email, Remote Detail, IDetail, Webinar
3. Know how to optimize Google rankings and user experience
4. Be aware of and excited about opportunities in Mobile, Social Media and Content Marketing including Video
5. Be ready and able to measure Voice of the Customer and Voice of the Business KPI targets for multichannel programs.
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Source: Big Pharma (Module 11): Digital iDetail PowerPoint (PPTX) Presentation, BigPharma2000
BigPharma2000 has published 40 additional documents on Flevy.
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to Healthcare & Life Sciences
File Type: PowerPoint (pptx)
File Size: 10.1 MB
Number of Slides: 35 (includes cover, transition, & marketing slides)
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Jul 22, 2019
Most recent version published: Jul 24, 2019
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Big Pharma - Digital Foundation
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