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DOCUMENT DESCRIPTION

Give marketers the foundational digital skills they need to plan, manage and measure marketing programs using a complete multichannel mix and execute with excellence in foundational digital channels.

Reader Outcomes:

1. Be confident to develop a customer-centric multichannel marketing plan, selecting appropriate channels
2. Have the skills to create high quality solutions for customers in the foundational digital channels ? Website, Email, Remote Detail, IDetail, Webinar
3. Know how to optimize Google rankings and user experience
4. Be aware of and excited about opportunities in Mobile, Social Media and Content Marketing including Video
5. Be ready and able to measure Voice of the Customer and Voice of the Business KPI targets for multichannel programs.

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Source: Big Pharma (Module 4): Digital Yahoo and Search PowerPoint document

Big Pharma (Module 4): Digital Yahoo and Search

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This business document is categorized under the function(s):

Strategy, Marketing, & Sales

It applies to Healthcare & Life Sciences

File Type: PowerPoint (pptx)

File Size: 6.2 MB

Number of Slides: 49 (includes cover, transition slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jul 22, 2019
Most recent version published: Jul 25, 2019

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This document is available as part of the following discounted bundle(s):

Big Pharma - Digital Foundation

$399.00

This bundle contains 13 additional documents.

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Big Pharma (Module 1): Digital Landscape Overview 13-slide PowerPoint deck $20.00 Author:	Big Pharma (Module 2): Digital and Websites 55-slide PowerPoint deck $20.00 Author:	Big Pharma (Module 3): Digital User Experience 36-slide PowerPoint deck $49.00 Author:	Big Pharma (Module 5): Digital Webinars 36-slide PowerPoint deck $49.00 Author:
Big Pharma (Module 6): Digital Online Advertising 33-slide PowerPoint deck $49.00 Author:	Big Pharma (Module 7): Digital Emails 67-slide PowerPoint deck $49.00 Author:	Big Pharma (Module 8): Digital Social Media 73-slide PowerPoint deck $49.00 Author:	Big Pharma (Module 9): Digital Video 28-slide PowerPoint deck $49.00 Author:
Big Pharma (Module 10): Digital Mobile 23-slide PowerPoint deck $49.00 Author:	Big Pharma (Module 11): Digital iDetail 35-slide PowerPoint deck $49.00 Author:	Big Pharma and Digital Remote Detailing 31-slide PowerPoint deck $49.00 Author:	Big Pharma (Module 13): Digital Multi-Channel Marketing 12-slide PowerPoint deck $49.00 Author:
Big Pharma (Module 14): Digital Measurement 48-slide PowerPoint deck $49.00 Author:

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