Analysis of Competitive Strategy - Example   24-slide PPT PowerPoint presentation (PPTX)
$35.00

Analysis of Competitive Strategy - Example (24-slide PPT PowerPoint presentation (PPTX)) Preview Image Analysis of Competitive Strategy - Example (24-slide PPT PowerPoint presentation (PPTX)) Preview Image Analysis of Competitive Strategy - Example (24-slide PPT PowerPoint presentation (PPTX)) Preview Image Analysis of Competitive Strategy - Example (24-slide PPT PowerPoint presentation (PPTX)) Preview Image Analysis of Competitive Strategy - Example (24-slide PPT PowerPoint presentation (PPTX)) Preview Image Analysis of Competitive Strategy - Example (24-slide PPT PowerPoint presentation (PPTX)) Preview Image Log in to unlock full preview.
Loading preview images...
Arrow   Unlock all 10 preview images:   Login Register

Analysis of Competitive Strategy - Example (PowerPoint PPTX)

PowerPoint (PPTX) 24 Slides

$35.00

Add to Cart
  


Immediate download
Fully editable PowerPoint
Free lifetime updates

BENEFITS OF DOCUMENT

  1. Real life example of a competitive strategy analysis
  2. Easy to use template in your own presentation

DESCRIPTION

This product (Analysis of Competitive Strategy - Example) is a 24-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

ANALYSIS OF COMPETITIVE STRATEGY – Example: SONY's LCD television BU

After being market leader in the TV business for decades, Sony lost its position and fell in the red by missing the transition to LCD TVs

We have analyzed Sony's competitive position and recommended actions to bring the TV business back into the black

INDUSTRY ATTRACTIVENESS

The worldwide TV industry is a large and growing industry, dominated by the fast growing LCD TV market segment

LCD TV growth is driven by the replacement of old CRT TVs – regional level of competition depends on penetration rate

Despite high growth, the global LCD TV market is not attractive due to intense rivalry and very powerful buyers and suppliers

LCD TV brands are squeezed between very powerful buyers and suppliers, putting enormous pressure on margins

Premium brand vs. price fighter – Would you pay twice as much for the Sony television?

A lack of differentiation and the introduction of private labels quickly eroded price premiums of tier-1 brands, such as Sony and Samsung

TV brands are backward integrating to control core technology, ensure access to LCD panels and increase margins

KEY SUCCESS FACTORS

Customers are driven by price, screen-size & picture quality, branding & design and compatibility

Most important KSF are in-house panel production, state-of-the-art R&D, outsourced production and streamlined logistics

COMPETITIVE POSITION

Sony envisions a world in which the TV is the center of the "High-Definition" world

Sony targets its LCD TVs for the global mass consumer market, trying to regain leadership by differentiating TVs at minimal cost

Sony has a large number of resources to build on, including its strong brand, large product portfolio and extensive experience

Sony has built four strong capabilities: miniaturization, winning standard wars, leveraging brand image and product development

Sony's resources and capabilities do not provide a significant competitive advantage as they do not fulfill the most important KSFs

STRATEGIC ACTIONS

To build a sustainable competitive advantage, Sony should focus on exploiting strengths that provide a differentiation advantage

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Strategy Development Example PowerPoint Slides: Analysis of Competitive Strategy - Example PowerPoint (PPTX) Presentation, AnyStrategy


$35.00

Add to Cart
  

ABOUT THE AUTHOR

Author: AnyStrategy
Additional documents from author: 9

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials


Your Recently Viewed Documents

Customers Also Bought These Documents


Customers Also Like These Documents

Related Management Topics


Strategy Development Example Growth Strategy Strategic Planning Breakout Strategy Lean Management Process Improvement Business Framework PowerPoint Diagrams Cost Reduction Assessment Porter's Five Forces Business Case Example Financial Modeling Business Case Development Six Sigma Project Sales Quality Management & Assurance 5S Process Analysis Poka Yoke Strategy Development Cost of Quality Specialized PowerPoint Templates

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.