Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

BENEFITS OF DOCUMENT

Real life example of a competitive strategy analysis
Easy to use template in your own presentation

DOCUMENT DESCRIPTION

ANALYSIS OF COMPETITIVE STRATEGY - Example: SONY's LCD television BU

After being market leader in the TV business for decades, Sony lost its position and fell in the red by missing the transition to LCD TVs

We have analyzed Sony's competitive position and recommended actions to bring the TV business back into the black

INDUSTRY ATTRACTIVENESS

The worldwide TV industry is a large and growing industry, dominated by the fast growing LCD TV market segment

LCD TV growth is driven by the replacement of old CRT TVs - regional level of competition depends on penetration rate

Despite high growth, the global LCD TV market is not attractive due to intense rivalry and very powerful buyers and suppliers

LCD TV brands are squeezed between very powerful buyers and suppliers, putting enormous pressure on margins

Premium brand vs. price fighter - Would you pay twice as much for the Sony television?

A lack of differentiation and the introduction of private labels quickly eroded price premiums of tier-1 brands, such as Sony and Samsung

TV brands are backward integrating to control core technology, ensure access to LCD panels and increase margins

KEY SUCCESS FACTORS

Customers are driven by price, screen-size & picture quality, branding & design and compatibility

Most important KSF are in-house panel production, state-of-the-art R&D, outsourced production and streamlined logistics

COMPETITIVE POSITION

Sony envisions a world in which the TV is the center of the "High-Definition" world

Sony targets its LCD TVs for the global mass consumer market, trying to regain leadership by differentiating TVs at minimal cost

Sony has a large number of resources to build on, including its strong brand, large product portfolio and extensive experience

Sony has built four strong capabilities: miniaturization, winning standard wars, leveraging brand image and product development

Sony's resources and capabilities do not provide a significant competitive advantage as they do not fulfill the most important KSFs

STRATEGIC ACTIONS

To build a sustainable competitive advantage, Sony should focus on exploiting strengths that provide a differentiation advantage

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Analysis of Competitive Strategy - Example PowerPoint document

Analysis of Competitive Strategy - Example

Sold by AnyStrategy (this author has 10 documents)

$35.00

ALL FEES INCLUDED

Add to Cart

This business document is categorized under the function(s):

PowerPoint Templates Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (pptx)

File Size: 750.7 KB

Number of Slides: 24 (includes cover, transition slides)

Related Topic(s): Strategy Development Example

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Feb 23, 2016
Most recent version published: Feb 24, 2016

Ask the Author a Question

Must be logged in Click here to log in

CUSTOMER TESTIMONIALS

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.

It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service. "

– Jim Schoen, Principal at FRC Group

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead."

– Roderick Cameron, Founding Partner at SGFE Ltd

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact that it is not at all just a repository of documents/resources but, in the way that David and his team manage the firm, it is like dealing with consultants always ready to assist, advise and direct you to what you really need, and they always get it right.

I am an international hospitality accomplished senior executive who has worked and lived during the past 35 years in 23 countries in 5 continents and I can humbly say that I know what customer service is, trust me.

Aside from the great and professional service that Flevy's team provide, their wide variety of material is of utmost great quality, professionally put together and most current.

Well done Flevy, keep up the great work and I look forward to continue working with you in the future and to recommend you to a variety of colleagues around the world."

– Roberto Pelliccia, Senior Executive in International Hospitality

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Strategic Plan Template 38-page Word document and supporting Word $99.90 Author: Haines Centre Strategy Development Example	Strategic Analysis of the Industrial Maturity - Cement Industry 158-page PDF document and supporting PowerPoint deck $199.00 Author: Youssef AIT AKKI Strategic Analysis Strategy Development Example Cement	Strategy Development Process - Mining Industry 39-slide PowerPoint deck $99.00 Author: STRATICX Strategy Development Example Mining Industry	Business Model Design Report 218-slide PowerPoint deck $109.99 Author: Documents & Files Business Model Design Strategy Development Example
Growth Strategy Report 50-slide PowerPoint deck $59.99 Author: Documents & Files Strategy Development Example	Marks & Spencer Strategic Analysis 26-page Word document $49.00 Author: Arbalest Partners Strategy Development Example	Shareholder Value Analysis 53-slide PowerPoint deck $49.99 Author: Documents & Files Strategy Development Example Shareholder Value	Business Unit Strategic Plan Template Book 58-slide PowerPoint deck $59.99 Author: Documents & Files Strategy Development Example
Business Unit Strategic Plan Training 50-slide PowerPoint deck $49.99 Author: Documents & Files Strategy Development Example	Strategic Planning PowerPoint Template 78-slide PowerPoint deck $25.00 Author: Marketingdocs Business Framework PowerP ... Strategy Development Example Specialized PowerPoint Te ...	Telco 3G Strategy Report 157-slide PowerPoint deck $29.99 Author: Documents & Files Channel Strategy Example Strategy Development Example Telecom Industry	Strategic Review Approach 148-slide PowerPoint deck $20.00 Author: Documents & Files Strategy Development Example