100+ Go-To-Market (GTM) Strategy SOPs (Excel XLSX)

BENEFITS OF THIS EXCEL DOCUMENT

1. Provides a step-by-step framework for developing a Go-To-Market Strategy that drives measurable revenue growth.
2. Provides a structured approach for executing product launches efficiently while minimizing operational risks.
3. Provides actionable guidelines for optimizing sales and marketing operations to maximize pipeline performance.

GO-TO-MARKET EXCEL DESCRIPTION

This product (100+ Go-To-Market [GTM] Strategy SOPs) is an Excel template (XLSX), which you can download immediately upon purchase.

Curated by McKinsey-trained Executives


🚀 Unlock 100+ Go-To-Market SOPs in One Powerful Excel Template – The Ultimate GTM Toolkit for Fast, Scalable Business Growth! 🚀

Are you struggling to standardize your go-to-market (GTM) strategy, streamline your product launches, or optimize sales and marketing operations? Our comprehensive 100+ Go-To-Market SOPs Package is designed to put every critical process on autopilot – giving your team clarity, consistency, and unmatched efficiency. This all-in-one Excel template contains 150 meticulously crafted SOPs covering every aspect of GTM strategy, execution, analytics, and compliance.

Whether you're a startup looking to scale, a SaaS company aiming to optimize your pipeline, or a B2B enterprise managing multiple channels, this SOP package ensures every GTM step is standardized, measurable, and repeatable.


What's Inside the 100+ Go-To-Market SOPs Package?

I. GTM Strategy & Planning
1. Market Segmentation and Targeting SOP
2. Value Proposition Development SOP
3. Competitive Landscape Analysis SOP
4. GTM Strategy Formulation SOP
5. Business Model Validation SOP
6. Customer Persona Development SOP
7. Product-Market Fit Evaluation SOP
8. Market Opportunity Assessment SOP
9. Strategic Positioning Framework SOP
10. GTM Readiness Assessment SOP

II. Product Launch Management
11. Product Launch Planning SOP
12. Pre-Launch Readiness Checklist SOP
13. Launch Communication Plan SOP
14. Beta Testing Management SOP
15. Product Collateral Development SOP
16. Go-Live Execution SOP
17. Launch Event Management SOP
18. Product Release Notes SOP
19. Launch Debrief and Review SOP
20. Post-Launch Optimization SOP

III. Market Research & Intelligence
21. Voice of Customer (VoC) Collection SOP
22. Industry Trend Analysis SOP
23. Competitive Benchmarking SOP
24. Market Sizing and Forecasting SOP
25. Win/Loss Analysis SOP
26. Pricing Research SOP
27. Brand Perception Tracking SOP
28. Customer Satisfaction Survey SOP
29. Channel Performance Analysis SOP
30. Research Data Management SOP

IV. Pricing & Packaging
31. Pricing Strategy Design SOP
32. Pricing Model Development SOP
33. Discount and Promotion Policy SOP
34. Price Testing and Optimization SOP
35. Value-Based Pricing SOP
36. Competitive Price Benchmarking SOP
37. Bundling and Packaging SOP
38. Subscription and Renewal Pricing SOP
39. Price Change Communication SOP
40. Margin Analysis SOP

V. Sales Enablement & Execution
41. Sales Playbook Development SOP
42. Lead Qualification Process SOP
43. CRM Data Entry and Management SOP
44. Opportunity Pipeline Management SOP
45. Sales Forecasting SOP
46. Territory and Account Planning SOP
47. Deal Desk Operations SOP
48. Sales Proposal Creation SOP
49. Contract Review and Approval SOP
50. Quoting and Pricing SOP
51. Sales Performance Review SOP
52. Objection Handling SOP
53. Sales Training and Onboarding SOP
54. Cross-Selling and Upselling SOP
55. Deal Closure and Handover SOP

VI. Marketing Operations
56. Campaign Planning SOP
57. Content Calendar Management SOP
58. Email Marketing Execution SOP
59. Marketing Automation Workflow SOP
60. SEO and SEM Management SOP
61. Paid Media Optimization SOP
62. Social Media Management SOP
63. Brand Guidelines Compliance SOP
64. Lead Nurturing Workflow SOP
65. Event Marketing SOP
66. Influencer and Partnership Marketing SOP
67. Creative Asset Review SOP
68. Marketing Performance Reporting SOP
69. Demand Generation SOP
70. Marketing Budget Management SOP

VII. Channel & Partner Management
71. Channel Partner Onboarding SOP
72. Channel Incentive Program SOP
73. Partner Enablement SOP
74. Channel Sales Forecasting SOP
75. Distributor Relationship Management SOP
76. Co-Marketing with Partners SOP
77. Joint Business Planning SOP
78. Partner Portal Management SOP
79. Partner Performance Review SOP
80. Partner Offboarding SOP

VIII. Customer Success & Retention
81. Customer Onboarding SOP
82. Implementation and Training SOP
83. Customer Health Scoring SOP
84. Quarterly Business Review SOP
85. Renewal Management SOP
86. Churn Analysis SOP
87. Upsell/Cross-Sell SOP
88. Customer Feedback Loop SOP
89. Escalation Management SOP
90. Customer Advocacy Program SOP

IX. Demand Generation & Lead Management
91. Lead Capture SOP
92. Lead Scoring SOP
93. Lead Routing SOP
94. Marketing Qualified Lead (MQL) Review SOP
95. Sales Accepted Lead (SAL) Handoff SOP
96. Nurture Campaign SOP
97. Lead Database Hygiene SOP
98. Retargeting Campaign SOP
99. Conversion Rate Optimization SOP
100. Attribution Tracking SOP

X. Product Marketing
101. Messaging Framework SOP
102. Product Positioning Statement SOP
103. Sales Collateral Development SOP
104. Competitive Battlecards SOP
105. Product Demo SOP
106. Analyst Relations SOP
107. Product Storytelling SOP
108. Case Study Development SOP
109. Product FAQ and Training SOP
110. Product Update Communications SOP

XI. Branding & Communications
111. Brand Identity Management SOP
112. Corporate Communication SOP
113. PR and Media Outreach SOP
114. Crisis Communication SOP
115. Internal Communication SOP
116. Visual Brand Asset Control SOP
117. Website Content Management SOP
118. Messaging Consistency SOP
119. Brand Compliance Review SOP
120. Corporate Social Responsibility (CSR) Communications SOP

XII. Digital & Performance Marketing
121. PPC Campaign Setup SOP
122. SEO Audit and Optimization SOP
123. Landing Page Development SOP
124. Web Analytics Implementation SOP
125. Conversion Tracking SOP
126. A/B Testing SOP
127. Content Performance Analysis SOP
128. Social Ad Campaign SOP
129. Influencer Campaign SOP
130. ROI Measurement SOP

XIII. GTM Analytics & Reporting
131. KPI Dashboard Management SOP
132. Sales Funnel Analysis SOP
133. Marketing ROI Reporting SOP
134. Channel Performance Analytics SOP
135. Customer Acquisition Cost (CAC) Tracking SOP
136. Lifetime Value (LTV) Tracking SOP
137. Win/Loss Ratio Reporting SOP
138. Campaign Performance Review SOP
139. Data Quality Assurance SOP
140. Executive GTM Performance Review SOP

XIV. Governance, Compliance & Risk
141. Data Privacy and Compliance SOP
142. Contract Compliance SOP
143. Brand Reputation Management SOP
144. Marketing Legal Review SOP
145. CRM Data Governance SOP
146. Vendor Compliance SOP
147. Intellectual Property Protection SOP
148. Ethical Marketing Practices SOP
149. Risk Mitigation Planning SOP
150. GTM Continuous Improvement SOP

✅ Why This GTM SOP Package Is a Game-Changer
•  Standardizes over 150 GTM processes across marketing, sales, product, and customer success.
•  Boosts team productivity and eliminates guesswork.
•  Optimized for rapid scaling, multi-channel campaigns, and enterprise-level growth.
•  Excel-based template for easy implementation and customization.
•  Fully aligned with modern GTM best practices, KPIs, and analytics.

Don't let unstructured processes slow your growth. Get instant access to the ultimate GTM SOP Excel template today and watch your business execution transform into a predictable, high-performance engine.


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Source: Best Practices in Go-to-Market Excel: 100+ Go-To-Market (GTM) Strategy SOPs Excel (XLSX) Spreadsheet, SB Consulting