Service excellence is a subjective concept that needs to be assessed scientifically. This document provides a validated instrument that measures service quality of cooperative banks. It first gives a picture about factors influenced by service quality. Before the instrument is shown, it explains a brief methodology used in making the items of the questionnaire. The measure covers seven dimensions of service quality: Communication for Building Up Trust, Personnel Relationship, Quality Price Relationship, Understanding and Consulting, Bank Set of Values, Serviceability and Educational Support.
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Source: Service Excellence of Cooperative Banks PowerPoint (PPTX) Presentation Slide Deck, Lucell Larawan
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