Measuring service quality of a museum is one of the most important thing to do, if your goal is to improve it. In this document, you will see the meaning of service quality. Then, you can pinpoint success indicators of a museum impacted by service quality that are highlighted by studies. Do what is most vital and wonderful: measure service quality using a modified validated instrument developed through research. You are supposed to be ironclad in your decisions about how to improve such service. But first, your assessment tool should be tested.
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Source: Service Excellence of Museums PowerPoint (PPTX) Presentation Slide Deck, Lucell Larawan
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