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BENEFITS OF DOCUMENT
In this document, I am sharing a validated instrument to measure service quality of wineries in wine tourism. From this, you can also verify aspects of service quality that are more important to increase tourist satisfaction and tourist loyalty. There is no shortcut in improving service quality. It always begins with a reliable and valid evaluation of it.
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Source: Best Practices in Tourism PowerPoint Slides: Service Quality of Wineries in Wine Tourism PowerPoint (PPTX) Presentation, Lucell Larawan
ABOUT THE AUTHOR: LUCELL LARAWAN
Larawan's accomplishments spans in multi-disciplinary pursuits. While serving as a business mentor for 17 years, he significantly catapulted his college into a Center of Excellence status (one of the two in the region) being the main player of research and publication. He established intellectual leadership in editorial boards of academic international journals (peer-reviewed). [read more] He serves as member of the board of editors the following international publications: the Journal of Finance and Bank Management, the Journal of Business Law and Ethics, the International Journal of Social Sciences and Arts, and the Journal of Harmonized Research in Management. This is based on his research record: he conducted a total of nine studies, presented three papers internationally, published five articles in international journals, and served as peer-reviewer of two international academic publications.
Lucell Larawan has published 4 additional documents on Flevy.
This business document is categorized under the function(s): Operations service quality
It applies to wineries
File Type: PowerPoint (pptx)
File Size: 3.9 MB
Number of Slides: 14 (includes cover, transition, & marketing slides)
Related Topic(s): Tourism
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Nov 13, 2017
Most recent version published: Nov 23, 2017
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