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In this document, I am sharing a validated instrument to measure service quality of wineries in wine tourism. From this, you can also verify aspects of service quality that are more important to increase tourist satisfaction and tourist loyalty. There is no shortcut in improving service quality. It always begins with a reliable and valid evaluation of it.
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Source: Best Practices in Tourism PowerPoint Slides: Service Quality of Wineries in Wine Tourism PowerPoint (PPTX) Presentation, Lucell Larawan
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ABOUT THE AUTHOR
Larawan's accomplishments spans in multi-disciplinary pursuits. While serving as a business mentor for 17 years, he significantly catapulted his college into a Center of Excellence status (one of the two in the region) being the main player of research and publication. He established intellectual leadership in editorial boards of academic international journals (peer-reviewed). [read more]
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