This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore Tethered Digital Platforms, crafted by ex-McKinsey & Big 4 consultants. Master platform strategy, sensor data, and the Sharing Economy for competitive advantage. Tethered Digital Platforms is a 23-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.
Until recently, most traditional companies could not adapt their established business models to participate in the so-called Sharing Economy. However, sensors and related technologies are changing that reality.
Sensors and the Internet of Things (IoT) are expected to connect 20 billion to 50 billion smart devices and products in the coming years, creating new Consumption Ecosystems and fresh avenues for competition through "Platforms"—or more specifically, "Tethered Digital Platforms."
This presentation provides a framework for business leaders and managers to leverage the power of the Sharing Economy through Platforms. A Platform is a plug-and-play business model that allows multiple participants (producers and consumers) to connect to it, interact with it, and create and exchange value.
We would further deep dive into Tethered Digital Platforms to help leaders develop their Platform strategy by addressing 3 key questions related to the topic.
1. How to assess current products and their suitability for Platforms?
2. How to make products suitable for Platforms?
3. How to develop a Platform Strategy?
This deck also includes slide templates for you to use in your own business presentations.
This comprehensive guide delves into the intricacies of Tethered Digital Platforms, offering a detailed examination of their components and the pivotal role of sensor data. The PPT outlines how legacy businesses can transition from traditional production ecosystems to dynamic consumption ecosystems, leveraging data to create new value chains. It highlights the importance of integrating products, customers, and third-party providers to foster a robust sharing economy.
The presentation also covers the strategic considerations necessary for developing a successful platform strategy. It provides insights into the three key attributes of sensor data—scope, uniqueness, and controllability—and how these factors influence platform service offerings. By optimizing these attributes, businesses can craft tailored platform strategies that maximize market potential and drive competitive advantage.
This PPT slide outlines 2 significant shifts in traditional companies' integration with third-party providers and consumers within the Sharing Economy. The first shift is the transition to a new ecosystem, characterized by Consumption Ecosystems formed through Sensor Data linkage, enabling companies to extend their value chain beyond immediate operations. The second shift involves managing interactions within these Consumption Ecosystems, ensuring effective service delivery among customers and third-party providers. Successful navigation of these dynamics positions companies as Platform creators and orchestrators, allowing them to leverage the Sharing Economy's potential. Technology plays a pivotal role in facilitating these shifts, enabling organizations to adapt and thrive in an evolving market landscape.
This PPT slide outlines 5 types of digital platforms for sensor-driven consumer ecosystems, emphasizing the need for platform strategy selection based on sensor data characteristics. The "Supplier to Digital Platforms" category is ideal for products with sensors that struggle to facilitate data exchanges, acting as data suppliers in the ecosystem. The "Collaborative Tethered Platform" is effective for products with non-unique sensor data, promoting data sharing with minimal restrictions. The "Enabled Tethered Platform" suits companies with unique sensor data that require a structured sharing approach. The "Fully Tethered Platform" is best for products with unique data facing few sharing restrictions, allowing extensive data utilization. Lastly, the "Hybrid Tethered Platform" offers flexibility for products with mixed sensor data strengths and weaknesses, enabling tailored strategies.
This PPT slide outlines "Tethered Digital Platforms" and their role in the consumption ecosystem and sharing economy. Tethered platforms, exemplified by Uber and Airbnb, connect users for seamless digital exchanges. The "Tethered" component indicates that platform competitiveness is linked to product qualities and market positioning. The "Digital" section highlights the importance of sensor data in enhancing platform functionality and user experience, positioning data as a central asset for success. The "Platforms" component emphasizes collaborative exchanges among users and third-party entities. Established companies can leverage sensor data for product enhancement and strategic positioning, identifying new opportunities and developing effective platform strategies.
The Tethered Digital Platform comprises 4 core elements: sensor, sensor data, platform service, and platform users. The sensor captures data during product use, which is essential for the platform service generated through sensor-facilitated exchanges. For example, a motion-detecting light bulb demonstrates how sensor data can be shared with nearby smart devices, forming a "Consumption Ecosystem" where users interact with data and services. The ecosystem's growth relies on increasing platform users and complementary devices, enhancing the platform's value and functionality. Businesses can leverage Tethered Digital Platforms to improve offerings and develop new services, driving effective digital transformation.
This PPT slide explores 3 key attributes of Sensor Data in Tethered Digital Platforms: Scope, Uniqueness, and Controllability. Scope assesses the potential value of Sensor Data, exemplified by construction projects where sensors improve asset tracking and reduce waste, indicating that broader scope enhances value creation. Uniqueness evaluates the exclusivity of Sensor Data to specific products, influencing competition in the platform service market; for instance, certain data is only relevant to specific interactions, which can limit market opportunities. Controllability focuses on the management and sharing of Sensor Data among users and entities, highlighting complexities in data sharing due to intermediaries and external factors like regulations and privacy concerns. These attributes underscore critical considerations for leveraging Sensor Data effectively in digital platforms.
This PPT slide presents a comparative framework for 5 digital platform strategies: Supplier to Digital Platforms, Collaborative Tethered Platform, Enabled Tethered Platform, Full Tethered Platform, and Hybrid Tethered Platform.
The "Supplier to Digital Platforms" model, exemplified by Delta Faucet, connects to third-party platforms like Alexa, indicating limited control over data. The "Collaborative Tethered Platform," as seen with Whirlpool, operates within a larger system, allowing shared ownership, but relying on a parent platform. The "Enabled Tethered Platform," represented by Intuit, facilitates direct data exchange between customers and banks, suggesting higher control. The "Full Tethered Platform," illustrated by Elsevier, operates independently, indicating full ownership. Lastly, the "Hybrid Tethered Platform" combines multiple strategies, as shown by Whirlpool's dual operation on Alexa. Growth potential is linked to the uniqueness of sensor data and the level of control over that data.
Source: Best Practices in Digital Transformation, Internet of Things, Platform Strategy PowerPoint Slides: Tethered Digital Platforms PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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