The Digital Age has significantly impacted and fundamentally changed Marketing. There are countless more marketing channels, customer touchpoints, data sources—all from disparate systems and providers. And, this proliferation is only growing, as a new technology platform or channel is launched every week.
Thus, leading organizations are adopting agile thinking from software to create the Agile Marketing Organization. This presentation discusses the 7 core capabilities needed in Agile Marketing:
1. Agile Development
2. Big Data for Consumer Understanding
3. Programmatic Buying
4. Branded Content
5. Marketing Effectiveness Analytics
6. Marketing Innovation
7. Agency Management
Being Agile allows Marketing to iterate more quickly to adapt to the rapidly changing conditions we see in the digitally-driven market today.
Back in 2012, the gaps Marketing faced were Social Media and Community Management. This presentation won't discuss capabilities in these areas.
Â
This deck also includes slide templates for you to use in your own business presentations.
This presentation delves into the intricacies of Agile Development, illustrating how marketing teams can leverage agile methodologies to expedite campaign launches and optimize performance. It highlights the importance of appointing a "scrum master" to lead integrated marketing efforts, ensuring rapid iterations and continuous improvement. The deck also provides a detailed breakdown of the four "sprints" involved in an agile marketing initiative, offering a practical framework for implementation.
The PPT emphasizes the critical role of Big Data and Analytics in understanding consumer behavior and making data-driven decisions. It outlines the necessity of acquiring talent in data management, advanced analytics, and consumer insights to harness the full potential of available data. By focusing on these areas, organizations can transform raw data into actionable insights, driving more effective marketing strategies and achieving better ROI.
Got a question about the product? Email us at flevypro@flevy.com.
Source: Best Practices in Big Data, Agile, Agile Marketing PowerPoint Slides: Seven Core Capabilities of Agile Marketing PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.
For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
Marketing Plan Development Marketing Marketing Strategy Social Media Strategy Digital Marketing Strategy Social Media Marketing Internet Marketing Online Marketing Big Data Bain PowerPoint McKinsey PowerPoint Bain Presentations Bain Frameworks Boston Consulting Group PowerPoint Consulting Frameworks Strategy Frameworks PwC PowerPoint Mercer PowerPoint Bain Templates Accenture Templates McKinsey Templates Boston Consulting Group Templates Accenture PowerPoint Consulting Methodologies Booz Documents PwC Templates Capgemini PowerPoint Oliver Wyman Presentations Strategy Frameworks Compilation Boston Consulting Group Frameworks E&Y PowerPoint IBM Presentations Oliver Wyman Templates Strategy Consulting Frameworks Bain Documents IBM Documents Capgemini Documents Roland Berger PowerPoint A.T. Kearney PowerPoint BCG Documents Accenture Frameworks BCG Frameworks BCG PowerPoint Oliver Wyman PowerPoint Consulting Documents BCG Presentations A.T. Kearney Documents Management Consulting Frameworks BCG Templates E&Y Templates Roland Berger Presentations Capgemini Templates Boston Consulting Group Documents LEK Frameworks Booz Allen Presentations E&Y Frameworks McKinsey Presentations Booz Allen Frameworks A.T. Kearney Frameworks IBM Templates Booz Allen PowerPoint Accenture Documents Accenture Presentations A.T. Kearney Templates McKinsey Frameworks Boston Consulting Group Presentations McKinsey Documents LEK PowerPoint Mercer Templates Roland Berger Frameworks Capgemini Frameworks Booz Presentations Roland Berger Templates PwC Frameworks Strategy Methodologies Booz Allen Templates Booz Templates Strategy& Presentations Oliver Wyman Documents Mercer Presentations PwC Presentations LEK Documents LEK Templates IBM PowerPoint Capgemini Presentations E&Y Documents Oliver Wyman Frameworks Booz Allen Documents PwC Documents IBM Frameworks Mercer Frameworks Mercer Documents LEK Presentations Booz PowerPoint Booz Frameworks Strategy Documents A.T. Kearney Presentations Roland Berger Documents Business Frameworks E&Y Presentations Strategy& PowerPoint Deloitte PowerPoint Consulting Process A.T. Kearney Frameworks A.T. Kearney PowerPoint A.T. Kearney Templates A.T. Kearney Documents A.T. Kearney Presentations Digital Transformation Digital Transformation Strategy Pricing Strategy Product Strategy Product Launch Strategy Product Go-to-Market Strategy New Product Development Business Case Development Financial Modeling Business Case Example Business Case Template Capital Budgeting Business Case Sample Business Case Capital Budgeting Business Case Consulting Training Management Consulting Training Gap Analysis Meeting Facilitation Meeting Management Meeting Facilitation/Management Workshops Project Management Program Management PMO Customer Experience RPA Customer Journey Robotic Process Automation User Experience Customer Strategy Customer Decision Journey Consumer Decision Journey Customer Journey Mapping Value Creation Shareholder Value Mobile Strategy Shareholder Value Analysis Total Shareholder Value Maximizing Shareholder Value Strategy Development Growth Strategy Corporate Strategy Customer Segmentation Market Segmentation
![]() |
Download our FREE Digital Transformation Templates
Download our free compilation of 50+ Digital Transformation slides and templates. DX concepts covered include Digital Leadership, Digital Maturity, Digital Value Chain, Customer Experience, Customer Journey, RPA, etc. |