Service-Dominant Logic (SDL) Primer (PowerPoint PPTX Slide Deck)

VALUE CREATION PPT DESCRIPTION

Explore the Service-Dominant Logic (SDL) framework, crafted by ex-McKinsey and Big 4 consultants. Understand value co-creation and service ecosystems. Service-Dominant Logic (SDL) Primer is a 29-slide PPT PowerPoint presentation slide deck (PPTX) available for immediate download upon purchase.

Explore Slides inside the Deck:

Core Principles of Service-Dominant Logic Framework Understanding the Multi-Level Dynamics of Service Ecosystems Comparison of Goods-Dominant and Service-Dominant Logic Principles

Value Creation is a process through which organizations, individuals, or systems generate meaningful benefits for stakeholders—particularly beneficiaries, including customers, users, and partners.

This presentation outlines the Service-Dominant-Logic (SDL) framework, which moves beyond the traditional Goods-Dominant Logic (GDL). GDL places tangible products at the center of economic exchange. SDL, in contrast, asserts that service—the application of competencies for the benefit of another—is the fundamental basis of all exchange.

SDL shifts the conversation from goods and transactions to service, relationships, and systems.

The SDL framework is built on 11 evolving Foundational Premises (FPs). Among these, 5 have been elevated to the status of Axioms, forming the core structure of the model:

1. (Axiom 1) Service is the fundamental basis of exchange
2. Indirect exchange masks the fundamental basis of exchange
3. Goods are distribution mechanisms for service provision
4. Operant resources are the fundamental source of strategic benefit
5. All economies are service economies
6. (Axiom 2) Value is co-created by multiple actors, always including the beneficiary
7. Actors cannot deliver value but can participate in the creation and offering of value propositions
8. The service-centered view is inherently beneficiary oriented and relational
9. (Axiom 3) All social and economic actors are resource integrators
10. (Axiom 4) Value is always uniquely and phenomenologically determined by the beneficiary
11. (Axiom 5) Value co-creation is coordinated through actor-generated institutions and institutional arrangements

This presentation is a primer to SDL, covering topics of Service Ecosystems, Types of SDL, Value Co-Creation, Goods-Dominant Logic (GDL), Applications, among others.

This PowerPoint presentation on Service-Dominant Logic (SDL) also includes some slide templates for you to use in your own business presentations.

Got a question about this document? Email us at [e-mail].

VALUE CREATION PPT SLIDES

Core Principles of Service-Dominant Logic Framework

This PPT slide outlines the Service-Dominant Logic (SDL) framework, focusing on value generation and exchange in a service-oriented economy. SDL is based on 11 foundational premises, with 5 axioms recognized as fundamental principles. Axiom 1 states that service is the basis of exchange, framing economic activity as service-centric. Axiom 2 highlights co-creation of value through interactions involving multiple actors, including beneficiaries. Axiom 3 emphasizes that social and economic actors are resource integrators in value creation. Axiom 4 asserts that value is uniquely determined by the beneficiary, while Axiom 5 states that value co-creation is coordinated through institutional arrangements. These premises challenge traditional views of value creation, establishing a foundation rooted in service exchange and stakeholder interaction.

Understanding the Multi-Level Dynamics of Service Ecosystems

This PPT slide provides an overview of the Service Ecosystem concept within the SDL framework, illustrating how value is co-created, delivered, and experienced through interconnected actors. A Service Ecosystem is defined as a dynamic network of individuals, organizations, and technologies that generate tangible and intangible value. It distinguishes between self-contained ecosystems, which operate within flexible boundaries, and self-adjusting ecosystems that respond to environmental changes. Actors within these ecosystems can modify their roles over time for continuous adaptation. Ecosystem interactions are classified into micro-level (direct exchanges), meso-level (organizational collaborations), and macro-level (large-scale ecosystems across industries). The Service Ecosystem perspective emphasizes the interconnectedness and relationships among actors and resources to generate sustained value.

Comparison of Goods-Dominant and Service-Dominant Logic Principles

This PPT slide compares Goods-Dominant Logic (GDL) and Service-Dominant Logic (SDL) in value creation and delivery. GDL focuses on tangible products with value embedded in physical goods, emphasizing cost, volume, and transactional efficiency, where customers play a passive role. In contrast, SDL prioritizes customer outcomes and experiences, realizing value through use and ongoing engagement. Organizations enable value co-creation, actively involving customers, partners, and digital platforms, with customers contributing knowledge and preferences. Value is defined as "value-in-use" rather than completed transactions. In a service-driven economy, success depends on fostering customer relationships and shared value creation, guiding organizations to evolve from product-centric to customer-centric approaches.

Applying Multiple SDL Models for Value Creation Strategies

Organizations can leverage multiple strategic models to implement Service-Dominant Logic (SDL) and generate value through co-creation, resource integration, and customer-centricity. Key SDL approaches include: 1. Servitization: Transitioning from product sales to integrated solutions for recurring revenue, exemplified by Rolls-Royce’s engine performance services. 2. Outcome-Based Services: Delivering results aligned with customer goals, like Philips’ lighting-as-a-service. 3. Platform-Based Ecosystems: Creating multi-actor platforms for value co-creation, such as Apple’s App Store. 4. Subscription-Based Models: Shifting from one-time sales to recurring access, illustrated by Adobe’s subscription transition. 5. Co-Creation and Customization: Actively involving customers in shaping offerings, as seen with Nike’s customization options. SDL promotes flexible, customer-centric models prioritizing long-term value co-creation over transactional efficiency, helping firms unlock sustained value through integrated customer experiences.

Source: Best Practices in Value Creation, Service Design PowerPoint Slides: Service-Dominant Logic (SDL) Primer PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting