Mobile usage is on the rise and transforming the customer shopping behavior. It is the age of the Mobile Revolution.
From 2016 to 2017, the time spent each day on mobile has increased by 7 minutes, reaching a total 3 hours and 15 minutes each day. At the start of 2017, there are almost 5B unique mobile users globally. More people are spending more of their time on mobile and performing more activities through mobile. In fact, smartphone penetration is reaching critical mass usage across all markets. It is important for most retail organizations to develop a Mobile Strategy.
This presentation discusses how the Mobile Revolution has broad impacts across 3 channels:
1. Offline Retailing
2. Online Retailing
3. Social Networking
We also discuss the 3 critical imperatives in developing a Mobile Strategy:
1. Discover new ways to interact with customers along the Purchase Funnel.
2. Seize new market opportunities.
3. Make mobile platforms a key element in our omni-channel marketing strategy.
Additional topics discussed include the Purchase Funnel, digital trends, mobile commerce (m-commerce), key questions, and more. This deck also includes slide templates to be used in your own presentations.
The Mobile Strategy Primer delves into the profound impact of mobile connectivity on various business channels, emphasizing the necessity for organizations to adapt to this digital transformation. The PPT outlines how mobile commerce, also known as m-commerce, has revolutionized customer interactions across all stages of the shopping process. It provides actionable insights on leveraging mobile platforms to enhance customer engagement and drive sales.
Key questions are posed to help executives evaluate their current mobile strategy, including the ability to adapt to technological advancements and the flexibility to conduct experiments. The presentation includes templates and frameworks, such as the BCG Purchase Funnel, to aid in developing a comprehensive mobile strategy. This resource is essential for any organization looking to stay competitive in the rapidly evolving digital landscape.
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Source: Best Practices in Digital Transformation, Mobile Strategy, Channel Marketing PowerPoint Slides: Mobile Strategy Primer PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide outlines a framework for developing a Mobile Strategy, emphasizing 3 critical areas of focus. It begins with the assertion that many organizations struggle to identify the right approach to mobile strategy development. This sets the stage for the subsequent points, which are presented in a clear, structured manner.
The first imperative is to "Discover new ways to interact with customers along the Purchase Funnel." This suggests a need for organizations to innovate in their customer engagement tactics, ensuring that interactions are relevant and effective at each stage of the purchasing process. This could involve leveraging mobile technologies to enhance customer experiences and drive conversions.
The second point, "Seize new market opportunities," indicates that businesses should be proactive in identifying and capitalizing on emerging trends and markets. This could involve analyzing data to uncover gaps in the market or shifts in consumer behavior that can be addressed through mobile solutions.
The final imperative, "Make mobile platforms a key element in our omni-channel marketing strategy," highlights the importance of integrating mobile into broader marketing efforts. It suggests that mobile should not be an isolated initiative, but rather a central component that enhances overall marketing effectiveness across various channels.
Overall, the slide emphasizes a strategic approach to mobile development that is customer-centric and market-aware. Organizations looking to enhance their mobile capabilities will find these insights valuable as they navigate the complexities of modern consumer engagement. The focus on integration and innovation is particularly relevant in today’s fast-paced digital environment.
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