Organizations across industries face unprecedented challenges as markets evolve rapidly and innovation disrupts established norms. Even organizations with cutting-edge technological products struggle to sustain long-term success.
Many organizations, despite their innovation capabilities, overlook the need to address underlying business logic. This gap often leads to missed opportunities and declines in market relevance.
Recognizing these challenges, the Business Model Navigator, developed by the University of St. Gallen, provides a structured framework to help organizations innovate effectively. The Business Model Navigator framework identifies 55 business model patterns (BMP), derived from analyzing over 250 successful models across 25 years, which address dimensions such as target customers, value propositions, value chains, and financial viability.
This PPT presentation discusses 9 of these business model patterns in depth:
1. Customer Loyalty – The Customer Loyalty Model strengthens brand relationships by offering rewards and personalized incentives to encourage repeat purchases.
2. Digitization – The Digitization Model replaces manual processes with technology-driven solutions, improving efficiency, scalability, and accessibility.
3. Direct Selling – The Direct Selling Model connects businesses directly with customers, cutting out middlemen like wholesalers or retailers.
4. E-Commerce – The E-Commerce Model enables businesses to sell products and services online, eliminating the need for physical retail locations.
5. Experience Selling – The Experience Selling Model prioritizes immersive and personalized interactions to create emotional connections with customers.
6. Flat Rate – The Flat Rate Model offers products or services at a fixed, recurring price, providing customers with cost predictability and convenience.
7. Fractional Ownership – The Fractional Ownership Model allows multiple individuals or entities to co-own high-value assets, reducing the financial burden on each participant.
8. Franchising – The Franchising Model enables businesses to grow by licensing their brand, processes, and business model to independent franchisees.
9. Freemium – The Freemium Model offers a basic version of a product or service for free while charging for premium features, upgrades, or additional services.
For each BMP, we discuss key elements, the monetization strategy, implementation challenges, case studies, among other areas.
This deck on business model patterns also includes PPT templates for you to use in your own business presentations.
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Source: Best Practices in Business Model, Business Model Navigator PowerPoint Slides: Business Model Navigator: Business Model Patterns (Part 2) PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
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