B2B Elements of the Value Pyramid   33-slide PPT PowerPoint presentation slide deck (PPTX)
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B2B Elements of the Value Pyramid (PowerPoint PPTX Slide Deck)

PowerPoint (PPTX) 33 Slides FlevyPro Document

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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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VALUE CREATION PPT DESCRIPTION

This product (B2B Elements of the Value Pyramid) is a 33-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.

Business-to-Business (B2B) value is often reduced to tangible metrics—cost savings, performance, and delivery. Yet in today's markets, these alone rarely secure the deal. Buyers now weigh a broader set of factors, including trust, ease of collaboration, and even how the purchase impacts their own career trajectory.

Procurement teams run the numbers—ROI, specifications, compliance. But, behind every contract is a group of individuals making decisions. They bring personal priorities, organizational politics, and strategic considerations into the process.

This PPT presentation examines the B2B Elements of Value Pyramid—a research-backed framework for decoding customer priorities and decision-making rationale. The model organizes value into 5 layers (or categories) that shape perceptions and outcomes:

1. Table Stakes – These are the non-negotiable requirements every B2B vendor must meet to be considered. They are qualifying criteria, not differentiators. This level comprises four core elements.

2. Functional Value – Functional Value elements deliver direct economic and performance impact. They remain the most emphasized factors in traditional B2B sales and form the foundation for measurable business outcomes. This level comprises 5 key elements.

3. Ease-of-Doing Business Value – This level captures how efficiently and seamlessly customers can work with a vendor. It blends process improvements with relationship factors, delivering differentiated value even when core products are similar.

4. Individual Value – This level captures the personal and professional benefits that buyers derive from a product or service. These elements are more subjective—often emotional or career-driven—and play a critical role in purchase decisions.

5. Inspirational Value – At the top of the pyramid sit the emotional and visionary drivers that shape aspirational goals. These elements speak to identity, ethics, and shared purpose, creating lasting brand affinity and true differentiation in markets.

Each of these categories and their inclusive elements are further defined in depth. This presentation also discusses a 5-phase process for conducting B2B Elements Analysis.

This PowerPoint presentation on B2B Elements of the Value Pyramid also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at flevypro@flevy.com.

Source: Best Practices in Value Creation, Customer Behavior, B2B PowerPoint Slides: B2B Elements of the Value Pyramid PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting

VALUE CREATION PPT SLIDES

Hierarchical Customer Value Drivers in B2B Purchasing Decisions

Nuanced Personal Value Drivers in B2B Purchase Decisions

Structured Five-Phase Approach to B2B Customer Value Analysis

Maslow’s Hierarchy of Needs as a Consumer Value Framework


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This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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