Want FREE Templates on Digital Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

  Please register (it's free!) or login to view the remaining preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


BENEFITS OF DOCUMENT

  1. A framework for transforming your organization's Trade Promotions Management approach
  2. A capability maturity assessment tool to help define your organization's path to World Class promo management

DOCUMENT DESCRIPTION

This Trade Promotions Management Framework is a practical guide for organizations that seek to improve their promo management capabilities in order to create value for their key stakeholders - Customers, Consumers and Shareholders.

Improving promo effectiveness (ROI) can have a dramatic uplift to an organization's bottom line. However the starting point is not looking at financial ROIs, but rather about creating a DISCIPLINED PROCESSES that link promotions as an enabler for the organization's long term strategy, embedding rigorous promo planning, through to promo Execution and post event analysis so that an organization can learn and realize value all along the Value Chain.

Accompanying this framework is a Capability Assessment Tool that is useful in evaluating your organization's maturity in promotions management capabilities along a Scale ranging from Basic to World Class. Use this assessment tool to define your organization's road map to building world class promo capabilities.

You will find herein a practical approach that will help you quickly figure out where to start and which areas to prioritize in improving our organization's promo management processes. This is a 'road tested' framework that has been proven to deliver value!

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Trade Promotions Management Framework PowerPoint document

 

Trade Promotions Management Framework

Sold by Inyakwara (view author profile)

$129.00

ALL FEES INCLUDED
Add to Cart
  

This business document is categorized under the function(s):

It applies to All Industries

File Type: PowerPoint (pptx)

File Size: 632.7 KB

Number of Slides: 28 (includes cover, transition slides)

Related Topic(s): Marketing Plan Development

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

This product contains a supplemental XLSX document.

Initial upload date (first version): Sep 5, 2020
Most recent version published: Sep 7, 2020

Ask the Author a Question

Must be logged in Click here to log in






CUSTOMER TESTIMONIALS




SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.



Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.



CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

71-page Word document
$69.00
160-slide PowerPoint deck
$99.90
63-slide PowerPoint deck
$39.00
Author: PPT Lab
Excel workbook
$25.00
Excel workbook
$45.00
Author: Safwan Khan
Excel workbook
$49.95
Excel workbook and supporting PDF
$20.00
Excel workbook
$25.00
12-page PDF document
$20.00

 
RELATED TOPICS

TOP 10 TOPICS

Become your organization's resident expert on...

Digital Transformation
 
Strategy Development
 
Organizational Design (OD)
 
Performance Management
 
Post-merger Integration (PMI)
 
Business Transformation
 
Organizational Culture (OC)
 
Customer-centric Design (CCD)
Interested in something else? Browse our 350+ Business Toolkits of best practices, each focused on a specific management topic.