Interested in Digital Transformation? Download our FREE BPM Digital Transformation Toolkit. This is an exclusive promotion being run on LinkedIn.
  This is a partial preview. View large preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


DOCUMENT DESCRIPTION

Save time, empower your teams and effectively upgrade your processes with access to this practical Multichannel Marketing Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Multichannel Marketing related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Multichannel Marketing specific requirements:

STEP 1: Get your bearings

Start with...

* The latest quick edition of the Multichannel Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the?

* Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation.

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 963 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Multichannel Marketing improvements can be made.

Examples (5 of the 963 standard requirements):

* Which customers should you choose to serve through which channels, with which products, prices, and marketing programs, for which decision and life cycle stages, under which organization structure?
* Which of your vertical marketing systems achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership?
* You have websites and certain assets which, before you start to interact with them, will ask specific questions, such as, are you male/female, what is your general age, what is your preference?
* All around us, companies are personalizing communications to address who customers are and what customers need. Is your organization capitalizing on the already stated opportunities, too?
* Which type of marketing channel arrangement is good for your organization in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

* The workbook is the latest in-depth complete edition of the Multichannel Marketing book in PDF containing 963 requirements, which criteria correspond to the criteria in...

Your Multichannel Marketing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

* The Self-Assessment Excel Dashboard; with the Multichannel Marketing Self-Assessment and Scorecard you will develop a clear picture of which Multichannel Marketing areas need attention, which requirements you should focus on and who will be responsible for them.

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Multichannel Marketing projects with the 62 implementation resources:

* 62 step-by-step Multichannel Marketing Project Management Form Templates covering over 1500 Multichannel Marketing project requirements and success criteria.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Multi-channel Marketing - Implementation Toolkit Excel document

This document is part of the following Business Toolkit:

Omni-channel Marketing View Details
 

Multi-channel Marketing - Implementation Toolkit

Sold by Gerard Blokdijk (this author has 58 documents)

$149.00

ALL FEES INCLUDED
Add to Cart
  

This business document is categorized under the function(s): Strategy, Marketing, & Sales  

It applies to All Industries.

File Type: Excel (xlsx)

File Size: 464.2 KB

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

This product contains a supplemental ZIP document.

Initial upload date (first version): Jun 5, 2019
Most recent version published: Jun 10, 2019

Ask the Author a Question

Must be logged in Click here to log in

SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.

VIEW BY


Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.


CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Omni-channel Retail Strategy
Listed under:  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
44-slide PowerPoint deck. The e-commerce market continues to grow exponentially. More people are opting for the convenience of online shopping. The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a [read more]
$39.00

Add to Cart View Details

Omnichannel Marketing
19-slide PowerPoint deck. In the Digital Age, how customers interact with brands has become nonlinear due to the proliferation of touch points across channels, platforms, and content formats. Customers now curate most of their brand experiences. Omnichannel [read more]

This document is only available to FlevyPro members.

View Details
Mobile Strategy Primer
23-slide PowerPoint deck. Mobile usage is on the rise and transforming the customer shopping behavior. It is the age of the Mobile Revolution. From 2016 to 2017, the time spent each day on mobile has increased by 7 minutes, reaching a total 3 hours and 15 [read more]
$20.00

Add to Cart View Details

Digital Transformation Strategy
Listed under:  Information Technology  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
118-slide PowerPoint deck. Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends: - Social Media - [read more]
$89.00

Add to Cart View Details

Customer Experience Strategy - Template and Guide
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: CustCore Consulting
56-slide PowerPoint deck. Customer Experience is fast becoming the key business battleground in many markets. In order to be successful it is critical that all business create a Customer Experience Strategy, an all encompassing view of how they will deliver [read more]
$65.00

Add to Cart View Details

Digital Transformation: Integrated Business Ecosystems
Listed under:  Information Technology  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
81-slide PowerPoint deck. We are living in the Digital Age. For organizations to remain competitive, they must develop and execute robust Digital Transformation Strategies. Organizations that have excelled in Digital Transformation distinguish themselves [read more]
$59.00

Add to Cart View Details

Design Thinking
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
240-slide PowerPoint deck. In today's increasing complexity of digital technology and modern business, customers are increasingly choosing products and services based on the quality of the experiences they have with them. To help meet these challenges, an approach [read more]
$69.00

Add to Cart View Details

Digital Transformation: Blockchain Technology
Listed under:  Information Technology  Operations
View more from: LearnPPT   Top Flevy Author [?]
87-slide PowerPoint deck. Blockchain Technology is an emerging database technology that has gained widespread appeal across many industries, mostly driven by the rise of cryptocurrencies--most notably Bitcoin. It provides numerous process benefits, including [read more]
$59.00

Add to Cart View Details

A Comprehensive Guide to Digital Transformation
Listed under:  Organization, Change, & HR
View more from: The Highway of Change   Top Flevy Author [?]
111-slide PowerPoint deck. This 110+ slide deck is not intended to provide you with the "be all and end all" about Digital Transformation. It has been created from an amount of research into the subject to provide you with the latest thinking from numerous "key [read more]
$35.00

Add to Cart View Details

Customer Journey Mapping (CJM)
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
91-slide PowerPoint deck. Customer Journey Mapping (CJM) is the process of capturing and communicating complex interactions in order to illuminate the complete experience a person may have with a product or service. Every customer is on an experience [read more]
$59.00

Add to Cart View Details

Electronics Firm Retail Channel Strategy
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
View more from: Documents & Files   Top Flevy Author [?]
103-slide PowerPoint deck. This presentation is a report for a global electronics firm which was executing a digital growth strategy in the US. Although it had great products and a rejuvenated brand, the firm lacked a good understanding of the retail channel and [read more]
$99.99

Add to Cart View Details

Customer Value Driven Strategic Approach
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: bemola
38-page PDF document. This document is dealing with strategic planning from a specific perspective; how we can better understand the real needs of our existing and potential clients and how we can change our business model in order to enhance customer [read more]
$44.90

Add to Cart View Details

Customer Loyalty
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
View more from: Documents & Files   Top Flevy Author [?]
89-slide PowerPoint deck. Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how you build customer loyalty. You build loyalty by: - [read more]
$99.99

Add to Cart View Details

What project are you working on?
Omni-channel Marketing?   Bain Presentations?   Total Quality Management?   Or something else.
Have a look at our holistic Business Toolkits. We have over 250+ toolkits covering a wide range of business topics.