This is a partial preview. Full document is 32 pages. View large preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

Define and reach your business's ideal customers and convert them without spending more on marketing.

A "Buyer Persona" (or "Persona") is a fictional representation of your ideal customer based on real data about customer demographics and behavior. A Persona captures the type of person with an incredible need for your product and a love for your company; the person who will remain a loyal client and share their enthusiasm about your business with all of their friends. Once you know who this is, it becomes easy to ascertain how to address them and where to find them.

This Action Plan makes life easy for business owners by breaking Persona down into manageable steps. In the plan you will:
- Identify your ideal customers so that you can find more of them;
- Identify your worst customers so that you don't waste time and money serving them;
- Conduct interviews with real customers so that your marketing strategies are based on realistic reflections of your target market;
- Determine what kind of content / message will appeal to your ideal market;
- Set the tone, style, and delivery strategies for your content;
- Understand where your potential customers (buyers) are and how to deliver your information for better reach and consumption.

This Action Plan is for you if:
- You have no idea who or where your ideal customer is
- You have an idea of who your ideal customer is but don't know how to reach to them
- You've been working with Persona for a while and want to extract maximum value from now on

WARNING!
This is not another report or a training course
There is nothing for you to study
This is purely for you to act on

Persona Action Plan is part of a series of Action Plans brought to you by Marketing Lens, a set of business growth tools to help small and medium businesses attract the right customers. Powered by Tooliers.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: More and Better Customers - Action Plan Persona (Avatar) PDF document

This document is part of the following Business Toolkit:

Customer Experience	View Details

More and Better Customers - Action Plan Persona (Avatar)

Sold by Tooliers (this author has 2 documents)

$97.00

ALL FEES INCLUDED

Add to Cart

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries.

File Type: PDF (pdf)

File Size: 425.7 KB

Number of Pages: 32

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Oct 17, 2014

Ask the Author a Question

Must be logged in Click here to log in

SELECT CUSTOMERS

Flevy has provided quality business documents to businesses and organizations of all sizes across the world—in over 60 countries. Below is just a very small sample of our customer base.

VIEW BY

Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

	Digital Transformation Strategy Listed under: Information Technology Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 118-slide PowerPoint deck. Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends: - Social Media - [read more]	$89.00 Add to Cart View Details
	Complete Guide to Customer-centric Design (CCD) Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 103-slide PowerPoint deck. In the Digital Age, the number of ways to reach and service our customers is proliferating. Likewise, customers' expectations are increasing and customers become more demanding. They now expect seamless, 24/7, omnichannel Customer [read more]	$69.00 Add to Cart View Details
	Customer Experience Strategy - Template and Guide Listed under: Operations Strategy, Marketing, & Sales View more from: CustCore Consulting 56-slide PowerPoint deck. Customer Experience is fast becoming the key business battleground in many markets. In order to be successful it is critical that all business create a Customer Experience Strategy, an all encompassing view of how they will deliver [read more]	$65.00 Add to Cart View Details
	Design Thinking Listed under: Operations Strategy, Marketing, & Sales View more from: Operational Excellence Consulting Top Flevy Author [?] 240-slide PowerPoint deck. In today's increasing complexity of digital technology and modern business, customers are increasingly choosing products and services based on the quality of the experiences they have with them. To help meet these challenges, an approach [read more]	$69.00 Add to Cart View Details
	Customer Journey Mapping (CJM) Listed under: Operations Strategy, Marketing, & Sales View more from: Operational Excellence Consulting Top Flevy Author [?] 94-slide PowerPoint deck. Customer Journey Mapping (CJM) is the process of capturing and communicating complex interactions in order to illuminate the complete experience a person may have with a product or service. Every customer is on an experience [read more]	$59.00 Add to Cart View Details
	Six Building Blocks of Digital Transformation This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 35-slide PowerPoint deck. Digital Transformation touches practically every function in the entire organization. This thus requires an unprecedented amount of coordination among people, process, and technologies throughout the organization, leading to a difficult [read more]	This document is only available to FlevyPro members. View Details
	Customer Value Driven Strategic Approach Listed under: Operations Strategy, Marketing, & Sales View more from: bemola 38-page PDF document. This document is dealing with strategic planning from a specific perspective; how we can better understand the real needs of our existing and potential clients and how we can change our business model in order to enhance customer [read more]	$44.90 Add to Cart View Details
	Customer Loyalty Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: Documents & Files Top Flevy Author [?] 89-slide PowerPoint deck. Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how you build customer loyalty. You build loyalty by: - [read more]	$99.99 Add to Cart View Details
	Customer Centric Culture Self Assessment Framework Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: CustCore Consulting 21-slide PowerPoint deck and supporting ZIP. Having a company culture which is truly customer centric is critical to business success in a world where delivering great customer experiences is a key differentiator in the market. This cultural self-assessment framework which comes [read more]	$49.00 Add to Cart View Details
	Customer Experience Blueprint Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: av2me 9-page Word document. This document is for designing customer experience strategy for your organisation. It has been used by hundreds of organisations around the world to shape world-class customer experience strategies. This document will give you all the [read more]	$49.00 Add to Cart View Details

Keyphrase:
Search in...	Document Title Document Description
Filter by author:
Filetype:	PowerPoint Excel Word PDF
Library:	Marketplace FlevyPro [?]

More and Better Customers - Action Plan Persona (Avatar)

Log In Below

Receive our Free Primer on Strategy Development & Execution

Get Our FREE Product.