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DESCRIPTION
Marketing Channel Ranking Tool helps you determine which channels are the best fit for your product/service. This Excel spreadsheet allows you to rank marketing channels based on their brand promotion quality, lead quality and cost/event. Once you have ranked each channel, a bubble matrix chart is automatically generated to communicate the findings of your analysis.
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Source: Best Practices in Marketing Plan Development Excel: Marketing Channel Ranking Tool Excel (XLS) Spreadsheet, Demand Metric
OVERVIEW
ABOUT THE AUTHOR
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
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Marketing Plan Development Sales Customer Segmentation Positioning Channel Strategy Example Strategy Development Growth Strategy Process Mapping Social Media Strategy Marketing Automation Agile Big Data ROI Marketing Budget
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