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From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.

With limited resources, you can't pursue all possible market opportunities. This Market Segmentation and Analysis Tool helps you select the markets that represent the best opportunity for your organization. This tool is used to to analyze market segment sizes and develop Customer Profiles based on Demographic, Psychographic, and Environmental criterion.

Key functionality include:
*Suggests segmentation criteria
*Provides segment sizing example to follow
*Perform weighted segment analysis
*Review segment rankings
*Charts prioritized segments

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Source: Market Segmentation and Analysis Tool Excel document

 
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Market Segmentation and Analysis Tool

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File Type: Excel (xls)

File Size: 131 KB

Related Topic(s): Marketing Plan Development Customer Segmentation

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Initial upload date (first version): Aug 29, 2013

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