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Market Segmentation and Analysis Tool (Excel XLS)

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HIGHLIGHTS

Author: Demand Metric TOP AUTHOR [?]

Immediate, digital download

File Type: Excel workbook (XLS)

DOCUMENT DESCRIPTION

This product (Market Segmentation and Analysis Tool) is an Excel workbook (XLS), which you can download immediately upon purchase.

From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.

With limited resources, you can't pursue all possible market opportunities. This Market Segmentation and Analysis Tool helps you select the markets that represent the best opportunity for your organization. This tool is used to to analyze market segment sizes and develop Customer Profiles based on Demographic, Psychographic, and Environmental criterion.

Key functionality include:
*Suggests segmentation criteria
*Provides segment sizing example to follow
*Perform weighted segment analysis
*Review segment rankings
*Charts prioritized segments

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Marketing Plan Development, Customer Segmentation Excel: Market Segmentation and Analysis Tool Excel (XLS) Spreadsheet, Demand Metric

ABOUT THE AUTHOR: DEMAND METRIC

Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.

Demand Metric has published 25 additional documents on Flevy.

Want to become an expert on Strategy Development? Take a look at the Strategy Development Stream, our most holistic collection of Strategy Development frameworks. Full details here.

DETAILS

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries

File Type: Excel (xls)

File Size: 131 KB

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Aug 29, 2013

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