Financial uncertainties, unpredictable national and international scenarios, environmental hazards, and technological breakthroughs have taken organizations by a surprise. This has led many leaders to turn to Scenario Planning in order to come up with multiple possible scenarios—instead of planning and devising strategy for a single possible event. Scenarios encompass plausible, but unpredictably important, situations and […]
Tag Archives | trend analysis
Scenario Planning: Oxford Approach
Contributed by Mark Bridges on May 26, 2022 in Management & Leadership, Strategy, Marketing, & Sales
A Quick Look at the Structured Approach to Industry Analysis
To succeed in a market or industry, organizations need to objectively analyze the underlying forces, attractiveness, and other success factors. They often seek outsiders’ assistance to bring fresh perspective, insights, and recommendations. The external contractors commence the engagement by carrying out a detailed industry analysis. The industry analysis facilitates in identifying potential opportunities, threats, and […]