Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, […]
Tag Archives | strategic framework
AARRR Growth Funnel
Contributed by Mark Bridges on October 5, 2023 in Management & Leadership, Strategy, Marketing, & Sales
Scenario Planning: Oxford Approach
Contributed by Mark Bridges on May 26, 2022 in Management & Leadership, Strategy, Marketing, & Sales
Financial uncertainties, unpredictable national and international scenarios, environmental hazards, and technological breakthroughs have taken organizations by a surprise. This has led many leaders to turn to Scenario Planning in order to come up with multiple possible scenarios—instead of planning and devising strategy for a single possible event. Scenarios encompass plausible, but unpredictably important, situations and […]