Michael Porter in the 1980s was a key proponent of Market-based Positioning view of achieving Strategic Competitive Advantage. However, with the advancement of technology, competition is becoming intense, work cultures are improving, and the workforce is getting increasingly competent to create better value propositions. Research by various academicians and researchers has suggested other models of […]
Tag Archives | RBV
Resource-Based View (RBV) and VRIN Framework
Contributed by Mark Bridges on March 12, 2024 in Management & Leadership, Strategy, Marketing, & Sales