According to Wikipedia, “A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization’s content (text, video, audio, animation, etc.) and is generally the highest ranking creative member of the organization. The Chief Content Officer is responsible for developing the organization’s content strategy, choosing content […]
Tag Archives | Media Asset Management
What Is a Chief Content Officer?
Contributed by Marc Honorof on June 13, 2013 in Operations & Supply Chain, Organization, Change, & HR, Strategy, Marketing, & Sales