The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society. This idea has been influenced by various theorists, including Alvin and Heidi Toffler. The Tofflers’ analysis of societal evolution lays the groundwork for understanding the shift to an experience-focused society. […]
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Experience Economy
Contributed by Mark Bridges on January 10, 2024 in Management & Leadership, Strategy, Marketing, & Sales