Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, […]
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AARRR Growth Funnel
Contributed by Mark Bridges on October 5, 2023 in Management & Leadership, Strategy, Marketing, & Sales