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Tag Archives | market analysis

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For a Successful Market Entry, First We Must Remove Our Cognitive Biases

New market entry provides potential opportunities for organizations to grow.  But penetrating a market and establishing a new business is fraught with complications and failure.  Attempts at entering a new market often fail, in fact, research suggests that for every successful market entry about 4 fail.  The reasons for such high failure rates involve timing, […]

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The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey

Product Adoption is a compelling and important topic.  It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption.  They discuss various elements, from market conditions to product attributes to tactical engagement.  The purpose of this article isn’t to present anything new.  Rather, it’s an attempt to synthesize various established […]

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