What is a QR code? The textbook definition of a QR Code is a two-dimensional bar code created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response.” A type of Matrix or Two Dimensional bar-code. Rather than use a linear or laser type reader you use an imager –like the camera […]
Change Management, Scenario Planning, Behavioral Interviewing, and more
New & Recommended Documents (Week of 7/1) 1. Scenario Planning View more from learnppt Scenario Planning, also called Scenario Thinking or Scenario Analysis, is a method used in the strategic planning process to help businesses make flexible long-term plans. This document describes a 9-phase process for Scenario Planning, and shows [Read More] 2. Behavioral Competency Based Interviews […]
Facebook for Business, Financial Ratios, IT Budgeting, and more
New & Recommended Documents (Week of 6/24) 1. An Introduction to Facebook for Business View more from intranetfuture These PowerPoint slides will provide you with the skills, knowledge and tools to be able to create and use a Facebook Page to increase sales for your business. Ideally you will have some knowledge of how Facebook […]
Strategic Marketing Plan, Porter’s Five Forces, Business Performance, and more
New & Recommended Documents (Week of 6/17) 1. Porter’s Five Forces View more from learnppt Developed by Michael Porter, Porter?s Five Forces is a classic business framework for evaluating the attractiveness of a particular industry by analyzing 5 forces. It is useful to utilize Porter?s Five Forces in conjunction with a SWOT analysis of the industry. [Read […]
Cultivate Your LinkedIn Network, Here’s Step One.
LinkedIn is the world’s largest professional network with 225 million members. It’s a great–and probably the best–source to cultivate your professional network. LinkedIn is swimming with potential clients, business partners, subject matter experts, employers, and employees. The question is, are you taking advantage of it? One of the best ways to begin developing your network […]
The Nightclub Business, Communications Cheat Sheet, PEST Analysis, and more
New & Recommended Documents (Week of 6/10) 1. PEST Analysis View more from learnppt PEST (Political, Economic, Social, and Technological) analysis is a framework evaluating macro-environmental factors used in the environmental scanning component of strategic management. The PEST analysis framework has become increasingly [Read More] 2. New Club Venue Business Plan View more from frankperkins82 Executive Summary Club […]
What Is a Chief Content Officer?
According to Wikipedia, “A chief content officer (CCO) is a corporate executive responsible for the digital media creation and multi-channel publication of the organization’s content (text, video, audio, animation, etc.) and is generally the highest ranking creative member of the organization. The Chief Content Officer is responsible for developing the organization’s content strategy, choosing content […]
Successful Creative Campaigns Engage the Customer First. Period.
Successful Creative Campaigns Engage the Customer First. Period. Brand, Product, and Service will Follow. The growth rate for sharing and creating digital information is at an insane pace. According to Digital Trends, sharing data grew nine times larger from 2006-2011 and projections indicate that by 2015 people will be creating and sharing 8 zettabytes of information. […]
Capital Budgeting, Pricing Strategy, Mintzberg’s 10 Schools of Thought, and more
New & Recommended Documents (Week of 6/3) 1. Capital Investment Analysis View more from ganesh10 Capital Investment Analysis Also called Capital Budgeting – a complex topic simplified in an easy to understand presentation which is completely self-explanatory. Explains the framework for financial analysis with examples and provides practical [Read More] 2. Ten Schools of Thought on Strategic […]
Starting a Business? Build a Solid Foundation for Your Supply Chain
So you have started to set up your own business. You know what you want to supply. You know who you want to supply it to. Great. Now, how the heck do you do it without burning wads of (hard to come across) cash? Supply chain and efficient business go hand in hand and have […]
The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey
Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions focused on Product Adoption. They discuss various elements, from market conditions to product attributes to tactical engagement. The purpose of this article isn’t to present anything new. Rather, it’s an attempt to synthesize various established […]
Content Marketing Not Working Out? Flatten Your Organization
The advent of social media has contributed significantly to the changing brand and company marketing paradigm. Marketing speak is quickly being replaced by thought leadership. A company or brands target audience is not interested in features and benefits of your products as much as they are interested in feeling that you are the expert in […]
