Flevy Management Insights Q&A
How is the increasing use of augmented reality (AR) and virtual reality (VR) technologies challenging existing data governance frameworks?
     David Tang    |    Data Governance


This article provides a detailed response to: How is the increasing use of augmented reality (AR) and virtual reality (VR) technologies challenging existing data governance frameworks? For a comprehensive understanding of Data Governance, we also include relevant case studies for further reading and links to Data Governance best practice resources.

TLDR The integration of AR and VR technologies significantly increases data volume and complexity, raises privacy and security concerns, and presents regulatory compliance challenges, necessitating advanced data governance frameworks.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Data Governance Frameworks mean?
What does Data Quality Management mean?
What does Privacy by Design mean?
What does Regulatory Compliance mean?


The increasing use of Augmented Reality (AR) and Virtual Reality (VR) technologies presents a complex challenge to existing data governance frameworks. These immersive technologies not only generate vast amounts of data but also introduce new types of data that are deeply personal and potentially more invasive than traditional digital data. As organizations strive to leverage AR and VR for competitive advantage, they must navigate the evolving landscape of data governance to ensure compliance, privacy, and security.

Impact on Data Volume and Complexity

The integration of AR and VR technologies significantly increases the volume and complexity of data collected. AR and VR applications can capture detailed information about users' physical environments, movements, interactions, and even emotional responses. This data is not only massive in volume but also complex, encompassing a wide range of data types from spatial data to biometric data. The challenge for organizations is to update their governance target=_blank>data governance frameworks to manage this surge in data volume and complexity effectively. Traditional data management strategies may not be sufficient to handle the storage, processing, and analysis of AR and VR data, necessitating the adoption of advanced data technologies and methodologies.

Moreover, the real-time nature of AR and VR data adds another layer of complexity. Data governance frameworks must now account for the immediacy of data processing needs, which impacts decisions around data storage, access, and real-time analytics. Organizations must ensure that their data governance policies are agile enough to accommodate these requirements while still maintaining data integrity and security.

Finally, the integration of AR and VR technologies into business operations and customer experiences requires a reevaluation of data quality standards. The accuracy and reliability of AR and VR data are critical, as they directly affect the user experience and operational decision-making. Organizations must implement rigorous data quality management practices within their governance frameworks to ensure that AR and VR data meets the necessary standards.

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Privacy and Security Implications

The personal and sensitive nature of AR and VR data raises significant privacy and security concerns. AR and VR technologies can collect detailed information about an individual's physical environment, behaviors, and even biometric data, which could be highly invasive if not managed properly. Organizations must strengthen their data governance frameworks to address these privacy and security challenges. This includes implementing robust data protection measures, ensuring compliance with relevant data privacy regulations, and establishing clear policies on data collection, use, and sharing.

Furthermore, the potential for AR and VR technologies to be used in ways that could compromise user privacy necessitates a proactive approach to privacy by design. Organizations should integrate privacy considerations into the development and deployment of AR and VR applications, ensuring that privacy safeguards are built into the technology from the outset. This approach not only helps in mitigating privacy risks but also in building trust with users and customers.

Another critical aspect is the need for transparency in how AR and VR data is collected, used, and shared. Organizations must develop clear privacy policies and communicate them effectively to users. This includes providing users with control over their data, such as options to opt-out of data collection or delete their data. By prioritizing transparency and user control, organizations can address privacy concerns and foster a positive relationship with their stakeholders.

Regulatory Compliance Challenges

The rapid advancement of AR and VR technologies also poses regulatory compliance challenges. Data governance frameworks must be adaptable to keep pace with evolving regulations related to data privacy, security, and use. For example, the General Data Protection Regulation (GDPR) in the European Union imposes strict requirements on data processing activities, including those involving AR and VR data. Organizations must ensure that their data governance policies are in compliance with GDPR and other relevant regulations to avoid legal and financial penalties.

In addition to compliance with existing regulations, organizations must also anticipate future regulatory changes. The unique characteristics of AR and VR data may prompt lawmakers to introduce new regulations or amend existing ones. Staying informed about potential regulatory developments and engaging in policy discussions can help organizations prepare for and influence future regulatory landscapes.

Real-world examples of organizations grappling with these challenges are emerging across industries. For instance, in the healthcare sector, AR and VR technologies are being used for surgical training and patient care, raising questions about the handling of sensitive health data. Similarly, in retail, AR and VR applications for virtual try-ons and shopping experiences necessitate careful consideration of consumer data privacy. These examples underscore the need for robust data governance frameworks that can adapt to the unique demands of AR and VR technologies.

Organizations must recognize that the effective governance of AR and VR data is not just a compliance requirement but a strategic imperative. By addressing the challenges related to data volume and complexity, privacy and security implications, and regulatory compliance, organizations can harness the full potential of AR and VR technologies while maintaining trust and safeguarding against risks.

Best Practices in Data Governance

Here are best practices relevant to Data Governance from the Flevy Marketplace. View all our Data Governance materials here.

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Explore all of our best practices in: Data Governance

Data Governance Case Studies

For a practical understanding of Data Governance, take a look at these case studies.

Data Governance Enhancement for Life Sciences Firm

Scenario: The organization operates in the life sciences sector, specializing in pharmaceuticals and medical devices.

Read Full Case Study

Data Governance Framework for Semiconductor Manufacturer

Scenario: A leading semiconductor manufacturer is facing challenges with managing its vast data landscape.

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Data Governance Strategy for Maritime Shipping Leader

Scenario: A leading maritime shipping firm with a global footprint is struggling to manage its vast amounts of structured and unstructured data.

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Data Governance Framework for Higher Education Institution in North America

Scenario: A prestigious university in North America is struggling with inconsistent data handling practices across various departments, leading to data quality issues and regulatory compliance risks.

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Data Governance Framework for Global Mining Corporation

Scenario: An international mining firm is grappling with the complexity of managing vast amounts of data across multiple continents and regulatory environments.

Read Full Case Study

Data Governance Framework for Semiconductor Manufacturer

Scenario: A leading semiconductor manufacturer is grappling with the complexities of managing vast amounts of data across its global supply chain and R&D departments.

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Related Questions

Here are our additional questions you may be interested in.

In what ways can data governance support a company's sustainability efforts, particularly in terms of environmental, social, and governance (ESG) criteria?
Data Governance enhances sustainability efforts by ensuring Environmental, Social, and Governance (ESG) data integrity, supporting informed decision-making, and improving compliance and reporting capabilities. [Read full explanation]
How are blockchain technologies influencing the future of data governance, especially in terms of data integrity and security?
Blockchain technology revolutionizes Data Governance by ensuring Data Integrity and Security through decentralization, immutable records, and enhanced encryption, impacting various industries like finance and healthcare. [Read full explanation]
What impact will quantum computing have on data governance strategies, particularly in data encryption and protection?
Quantum computing necessitates a reevaluation of Data Governance strategies, emphasizing the transition to Quantum-Resistant Encryption and Quantum Key Distribution to safeguard data against quantum threats and enhance Data Protection. [Read full explanation]
What role does artificial intelligence play in enhancing data governance frameworks, and how can executives ensure they are leveraging AI effectively?
Artificial Intelligence enhances Data Governance by improving data management, accuracy, and security, with executives needing to focus on Strategic Planning, Risk Management, Performance Management, and Leadership to leverage AI effectively amidst challenges like data quality, privacy concerns, and integration complexity. [Read full explanation]
How can executives measure the ROI of their data governance initiatives to justify continued investment?
Executives can measure the ROI of Data Governance by setting clear objectives, accounting for costs, leveraging benchmarks and industry standards, analyzing case studies, and fostering a Continuous Improvement process to justify and enhance investment. [Read full explanation]
How can data governance frameworks be leveraged to enhance customer privacy and trust?
Implementing a robust Data Governance Framework ensures compliance with data protection laws, adopts advanced security measures, and builds customer trust in the digital economy. [Read full explanation]

Source: Executive Q&A: Data Governance Questions, Flevy Management Insights, 2024


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