225-slide PowerPoint, PDF
$89.00
$89.00, 225-slides + supplemental tools, Best for: Product managers and facilitators running design-thinking workshops to teach Empathize→Test methods and prototype exercises
EDITOR'S REVIEW
This deck stands out by grounding Design Thinking in the Stanford d.school framework and anchoring it with real-world case studies from Apple and Singapore Airlines, avoiding a purely theoretical treatment. It includes tangible workshop assets such as a Wallet Design Exercise and printable posters, along with templates for the Empathize, Define, Ideate, Prototype, and Test phases. It’s particularly useful in classroom or corporate training contexts where teams practice the full Empathize–Test cycle, from user empathy to prototyping and evaluation. [Learn more]
39-slide PowerPoint
$39.00
$39.00, 39-slides, Best for: Strategy leaders and corporate planners embedding creative thinking into strategy development processes.
EDITOR'S REVIEW
This deck stands out for weaving creative thinking directly into strategy development through a three-opportunity framework that moves from framing conditions to pushing conventional thinking and leveraging collaborative thinking. It also features concrete tools like an Innovation SWAT team and scenario workshopping to operationalize creativity rather than leaving it as a vague notion. It will be particularly useful for strategy leaders and corporate planners seeking to embed creative thinking into development processes, especially when navigating uncertain markets and evolving competitive landscapes. [Learn more]
100-slide PowerPoint
$69.00
$69.00, 100-slides, Best for: Innovation leads and product teams building structured ideation sessions using 13 creativity methods.
EDITOR'S REVIEW
This deck distinguishes itself by pairing 13 creativity methods with a Design Thinking and Lean Thinking foundation, turning ideation into an actionable, balanced process rather than a collection of tips. It explicitly includes practical exercises like the Nine Dots puzzle and tooling such as the Gordon method and SCAMPER to structure sessions and vet ideas systematically. It serves innovation leads and product teams running structured ideation sessions or organizations aiming to broaden creativity across functions while fostering a Kaizen-oriented mindset. [Learn more]
23-slide PowerPoint
$29.00
$29.00, 23-slides, Best for: Facilitators and team leaders running design-thinking or ideation workshops needing a timed creative warm-up
EDITOR'S REVIEW
This deck stands out by turning a playful prompt into a structured, timed ideation warm-up that carries participants from defining cow traits to sketching and pitching a new idea. It includes precise timings (three minutes for Activity 1, twenty minutes each for Activities 2 and 3), a clear activity flow, and practical kit lists like flip charts, colored markers, masking tape, plus an optional reflection session and the option to create a Silly Cow Mascot and team name. The resource is most valuable for facilitators and teams running design-thinking workshops who need a quick, engaging kickoff that yields ideas aligned to the organization’s needs. [Learn more]
24-slide PowerPoint
$29.00
$29.00, 24-slides, Best for: Marketing leaders running strategic planning or workshops to embed Agile, data-informed creativity across teams
EDITOR'S REVIEW
This deck distinguishes itself by pairing Creativity and Analytics within an Agile Marketing Operating model, turning integration into an actionable framework rather than a theory. It introduces 3 marketer archetypes—Idlers, Isolators, and Integrators—and includes slide templates plus a study of 200+ CMOs to illustrate how integrators outperform others in growth. This deck is particularly useful for marketing leaders planning cross-functional initiatives and agile planning workshops to embed data-informed creativity across teams. [Learn more]
157-slide PowerPoint
$89.00
$89.00, 157-slides, Best for: Consultants and corporate trainers preparing case interview practice, market-sizing drills, and workshop icebreakers
EDITOR'S REVIEW
This deck stands out by pairing a structured thinking approach for solving brain teasers with a ready-to-use bank of practice challenges and facilitation activities, making it practical for both interview prep and team sessions. It features over 50 brain teasers, more than 20 icebreakers, and 25 energizers, and includes concrete exercises like the Marshmallow Challenge that demonstrate its hands-on approach. This toolkit is particularly useful for consultants and corporate trainers conducting case interview practice, market-sizing drills, or large-group workshops who need a ready-to-run framework to drive both problem-solving and team collaboration. [Learn more]
28-page PDF document
$50.00
$50.00, 28-pages, Best for: Innovation managers launching organization-wide idea programs and integrating them with existing collaboration platforms
EDITOR'S REVIEW
This deck stands out by grounding its guidance in Ericsson's real-world practice, pairing theory with concrete design rules and a practical implementation path for collaborative idea management. A concrete detail buyers wouldn't guess from the title is that it ships with tangible deliverables—an idea submission template, an evaluation framework, and an integration plan to align with existing collaboration tools—plus a metrics dashboard to track outcomes. It will be most valuable for innovation program sponsors and change leaders planning an organization-wide rollout or running cross-functional ideation workshops to embed idea-sharing into daily workflows. [Learn more]
30-slide PowerPoint
$29.00
$29.00, 30-slides, Best for: Executives and consultants running creativity workshops and training using Amabile’s componential framework
EDITOR'S REVIEW
This deck distinguishes itself by turning Amabile's componential framework into a plug-and-play workshop resource, complete with ready-to-use slide templates for quick facilitation. It explains the 4 components—domain-relevant skills, creativity-relevant processes, task motivation, and the social environment—and pairs them with practical templates and worksheets to assess and develop creativity within teams. The resource is especially valuable for executives and consultants running creativity trainings, strategy sessions on innovation, or organizational development initiatives where a structured, discussion-friendly deck is needed. [Learn more]
105-slide PowerPoint
$55.00
$55.00, 105-slides, Best for: Corporate executives and integration leads designing creativity strategies and KPI programs during strategic planning or post-merger integration
EDITOR'S REVIEW
This deck frames strategic management as a creativity factory, linking a structured creativity strategy to practical execution rather than abstract theory. It includes a KPI tracking dashboard as a tangible deliverable for measuring innovation results. The resource is well-suited for corporate leaders and integration leads shaping creativity programs during strategic planning or post-merger integration to define objectives and monitor progress. [Learn more]
72-slide PowerPoint, ZIP
$49.00
$49.00, 72-slides + supplemental tools, Best for: HR and L&D trainers running workshops on SCAMPER, mind mapping, and practical ideation for teams
EDITOR'S REVIEW
This deck stands out by delivering a fully packaged, ready-to-deliver creativity program, with a trainer manual, pre/post assessments, icebreakers, and a post-training implementation guide all in one kit. It explicitly features practical creativity tools such as SCAMPER, giving facilitators a concrete set of methods to drive rapid ideation. This makes it particularly valuable for HR and L&D professionals who run workshops across cross-functional teams and want to translate creativity into everyday practice. [Learn more]
Integrating Creative Thinking into Strategic Planning
Strategic Planning typically begins with existing market segments, current capabilities, and historical performance. Creative Thinking asks what market segments could exist, what capabilities should be built, and where historical performance might mislead. This reframing transforms strategy from an exercise in extrapolation into one of possibility exploration.
Frameworks and innovation playbooks available on Flevy help organizations design Creative Thinking into their Strategy Development process systematically. Rather than hoping teams will spontaneously generate insights, these methods create deliberate moments for divergent thinking, idea evaluation, and cross-functional dialogue. Design Thinking workshops, Blue Ocean frameworks, and scenario planning all embed Creative Thinking into the strategic process, moving it from talent-dependent to process-dependent.
The governance difference matters. A culture that celebrates creativity but punishes failed experiments produces risk aversion masquerading as caution. By contrast, organizations that separate the divergent phase (generate many ideas) from the convergent phase (evaluate and select) create psychological safety for Creative Thinking without abandoning rigor in decision-making.
Overcoming Organizational Resistance to Creative Thinking
Organizations often claim to want Creative Thinking while actually reinforcing conformity. Budget cycles, risk committees, and performance metrics designed for stable environments punish experimentation and reward predictability. The gap between stated ambition and actual incentives explains why Creative Thinking initiatives produce strategy documents and presentations but rarely produce changed behavior or market impact.
Overcoming this resistance requires restructuring governance, not just exhorting leaders to think creatively. This means allocating budget explicitly for exploration, defining success differently for creative initiatives, and building evaluation criteria that acknowledge failure as information. Templates and checklists available on Flevy help organizations redesign their approval processes to distinguish between experiments that generate learning and core business decisions that require high confidence before commitment.
Creative Thinking embedded in these structures becomes repeatable. Flevy's Creative Thinking frameworks, assessment tools, and implementation playbooks help organizations build the capability rather than depending on individual talent to appear at the right moment.
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