YouTube Channel Financial Model (Excel XLSX)

BENEFITS OF THIS EXCEL DOCUMENT

1. This YouTube Channel Financial Model Template has been built for use by any YouTube Channel entrepreneur looking for a simple to use 3 way financial model (Income Statement, Balance Sheet and Cash Flow)
2. This model also incorporates a company valuation assessment to give the entrepreneur an idea of what their business is worth.
3. The Model offers financial forecasts for 10 years and has been purposefully built to suit any YouTube Channel. Useful metrics on # of subscribers, # of videos in the channel, # of impressions, Cost Per Thousand Impressions (CPM) rates, Ad Revenue

INTEGRATED FINANCIAL MODEL EXCEL DESCRIPTION

This product (YouTube Channel Financial Model) is an Excel template (XLSX), which you can download immediately upon purchase.

Description
This YouTube Channel Financial Model Template has been built for use by any YouTube Channel entrepreneur looking for a simple to use 3 way financial model (Income Statement, Balance Sheet and Cash Flow). This model also incorporates a company valuation assessment to give the entrepreneur an idea of what their business is worth. The Model offers financial forecasts for 10 years and has been purposefully built to suit any YouTube Channel. Useful metrics on # of subscribers, # of videos in the channel, # of impressions, Cost Per Thousand Impressions (CPM) rates, Ad Revenue and other ratios, charts and summaries are also provided throughout the model and users will easily be able to navigate the model with all input fields highlighted in Blue font. These models are designed to be the perfect financial tool for business owners looking to make decisions for their Channel, forecast their Channel expectations and also look to see what their Channel is valued at based on future cash flow projections. This model can also be a perfect tool to give to external stakeholders or investors that want a snapshot of how a business is currently performing and what the forecasts look like.


General Assumptions
Starts with basic model questions on the start date of the model, tax rate assumption, working capital assumptions, and funding assumptions.


Revenue and Direct Cost Assumptions
Revenue assumptions are the anticipated factors that drive a company's income generation over a specific period. These assumptions form the basis for financial projections and are crucial for planning and decision-making. In our model, we have included detailed inputs by Revenue category. We have included monthly input fields for the Channel, including # of Subscribers, Subscriber growth %, # of Subscribers churned, # of Videos in the Channel Catalogue, # of Impressions, # of Watch Time Hours, Ad Revenue, Cost Per Thousand Impressions (CPM) $ rate, Affiliate Marketing Revenue and Merchandise or Product Sales Revenue.
We have also included the direct costs of running a YouTube Channel, the business's total costs, Content Creation Costs, and YouTube Advertising Costs.


Operating Expenses Assumptions
Operating expense assumptions are typically based on historical data, industry benchmarks, market trends, and management's judgment. They are crucial for estimating the total cost of running the business and for determining profitability. Like revenue assumptions, it's essential to regularly review and adjust operating expense assumptions to reflect changes in the business environment and ensure the accuracy of financial forecasts. In our model, we have included detailed inputs on Staff costs (Owner, Other) and Typical Operational Expenditure items likely for a YouTube Channel business, including Search Engine Optimization (SEO) Costs, Software costs, Music and Licensing Fees, Subscription and Service Costs, Legal and Accounting Fees, Training & Development costs. However, you can add any other expenses that may be relevant to your business in this sheet.


Funding, Capex, and Other Assumptions
Capital expenditure (Capex) assumptions refer to the anticipated investments a company plans to make in long-term assets, such as property, plant, equipment, and technology, over a specific period. These assumptions are crucial for financial planning, budgeting, and forecasting, impacting the company's cash flow, profitability, and growth prospects. We have included an ‘Initial Costs' schedule, which shows the main costs of starting a YouTube Channel business, including Camera, Audio Equipment, Office Equipment, Lighting Equipment, and Other Costs.
We have also included a Capital Structure assumption section (showing the % of Initial Costs funded by Equity vs Debt).
A Fixed asset schedule has been included, showing the main items likely to be on a company's capex sheet, the total costs, and the assumed useful life of each asset.


Monthly Projections (10-year period)
We have broken down projections on a month-by-month basis when projecting Income Statement, Balance Sheet and Cash Flow Statement items. The monthly estimates are provided over a 10-year time frame. This is particularly useful for businesses looking at month-on-month trends and insights, which leads to better decision-making and budgeting should there be a need to raise more capital, pursue growth opportunities from excess capital or pay down interest-bearing debt. Monthly projections also help a business ascertain what performance may be seasonal in nature when looking at growth projections on a month-over-previous-years-month basis.


Annual Projections (10 Year period)
The model has Annualized Financial Projections of Income Statement, Balance Sheet and Cash Flow Statement over a 10-year period. Annual projections provide an excellent overview of expected revenues, expenses, profits, cash flow, and other key financial metrics for the upcoming year. Annual projections are essential for strategic planning, budgeting, fundraising, and performance evaluation for any company at any stage of its business cycle.


YouTube Channel Financial Metrics & Other Metrics
YouTube Channel Financial metrics and Ratios have been included, which highlight # of subscribers, # of videos in the channel, # of impressions, Cost Per Thousand Impressions (CPM) rates, Ad Revenue, Affiliate Marketing Revenue, Merchandise or Product Sales Revenue, Direct Costs, and Operational Costs as a % of Revenue, Profitability Ratios – all over a 10-year time frame.


Summary of Financial Statements
Summarized Financial Statements over a 10-year time frame help for better snapshots of financial performance. Income Statement, Balance Sheet, and Cash Flow Statement are all provided.


Charts
Charts available including Profitability Margins (Gross Profit Margin, EBITDA Margin, and Net Profit Margin), Revenue vs Direct Costs Projections, Revenue by Category, and Cashflow Summary


DCF Valuation
We have included a Discounted Cash Flow (DCF) Valuation model showing the Business's Net Present Value (NPV) based on a series of growth rates and assumptions. Weighted Average Cost of Capital Assumptions include Risk-Free rate, Beta, Risk Premium, and Equity Risk Premium. A DCF valuation is a method used to estimate the value of an investment, business, or asset by discounting its expected future cash flows to present value. It is based on the principle that the value of an investment is determined by the present value of its future cash flows. The DCF valuation technique is widely used in finance, investment analysis, and corporate finance for making investment decisions, determining the fair value of securities, and evaluating the worth of businesses.


Depreciation Schedule
Detailed Depreciation Schedule shows additions/disposals to the Fixed Asset Register of the business. Sections included Camera, Audio Equipment, Office Equipment, Lighting Equipment, and Others.


Debt Schedule
Debt schedule provided with interest rate assumptions and payback period assumptions included.


Equity Schedule
Equity schedule provided with assumptions on all investments into the business by investors or owners.

Source: Best Practices in Integrated Financial Model Excel: YouTube Channel Financial Model Excel (XLSX) Spreadsheet, Financial Models Hub