BENEFITS OF DOCUMENT
DESCRIPTION
Financial Model providing an advanced 5-year financial plan for a startup or operating Web Design Firm.
The model is a flexible tool for owners to forecast the company's financial and operational activities and includes assumptions and calculations of Customer Acquisition through Paid and Organic Marketing, Revenue from Web Design & Development Projects as well as from additional services (Website Maintenance, SEO & Marketing, Content Writing, Video Editing, etc.), Direct & Indirect Payroll, Operating Expenses, Fixed Assets and Depreciation, Financing through Debt & Equity, and Exit Valuation in case of a potential sale of the business.
The structure of the template follows Financial Modeling Best Practices principles and is fully customizable.
Detailed instructions for the functionality of the model are included in the Excel file.
Model Inputs and Setup Reports:
• General Setup Assumptions incl. Starting Expenses (in case studio is a startup), Revenue Assumptions and Financing (Debt & Equity)
• Yr1 Direct & Indirect Payroll incl. Hiring Schedule of FTEs per Position/Month, Salary per FTE, Payroll Taxes & Benefits, and two different Bonus Schemes.
• Yr1 OpEx and Annual Capex incl. Depreciation Schedule
• Yr1 Revenue Calculations for Website Development and Additional Services incl. Total Projects, Fees and Additional Services analysis.
• Forecast Scenarios
Starting Year Output Reports:
• Yr1 Direct Cash Flow
• Yr1 Budget and Actual Reports
• Yr1 Profit & Loss Statement Summary with a dynamic functionality to include Actual figures for the current and preceding months and budget figures for the rest.
• Yr1 Budget vs Actual Variance Analysis at a YTD and Monthly level
5-Year Forecast Output Reports:
• Annual Financial Statements (3 Statement model)
• Annual Direct Cash Flow
• Break-Even Analysis
• Financial Ratios including several Profitability, Efficiency, Liquidity, and Leverage (Solvency) Ratios
• Performance Dashboard
• Business Valuation, including DCF Model, Return Metrics (NPV, EV, IRR, MOIC, ROI, etc.), and Sensitivity Analysis
• Investor Returns (4-tier IRR hurdle waterfall model to distribute proceeds between investors)
• Professional Executive Summary (can be used for investment decisions)
Help & Support
Committed to high quality and customer satisfaction, all our templates follow best practice financial modeling principles and are thoughtfully and carefully designed, keeping the user's needs and comfort in mind.
No matter if you have no experience or are well versed in finance, accounting, and the use of Microsoft Excel, our professional financial models are the right tools to boost your business operations!
If you however experience any difficulty while using this template and you are not able to find the appropriate guidance in the provided instructions, please feel free to contact us for assistance.
If you need a template customized for your business requirements, please e-mail us and provide a brief explanation of your specific needs.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Integrated Financial Model Excel: Web Design Firm Financial Model - 5 Year Financial Forecast Excel (XLSX) Spreadsheet, Profit Vision
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