Build an executive system for managing patents and trade secrets as business assets that protect growth, strengthen competitive advantage, and improve return on innovation investment.
Why This Matters
Patents and trade secrets can protect critical technology, know-how, revenue, and market position, yet firms often manage them as fragmented legal activities. Weak ownership, poor visibility, slow decisions, and misaligned investment can leave value exposed. Effective IP management connects protection choices directly to business strategy and growth.
What Leaders Will Learn to Do
Align IP with business strategy – Link patents and trade secrets to priority products, markets, technologies, revenue, margin, and competitive objectives.
Diagnose portfolio value and risk – Assess protection strength, business impact, exposure, cost, coverage, and gaps across products, markets, partners, and business units.
Prioritize protection and investment – Focus resources on the assets where business value and strategic risk are highest while pruning low-impact spend.
Strengthen governance and execution – Clarify ownership, decision rights, processes, enforcement readiness, metrics, and leadership accountability across the IP lifecycle.
Learn by Doing
Video Case Studies – Practise judgment through real-company decisions involving protection, portfolio priorities, business trade-offs, risk, enforcement, and value creation.
Models & Interactive Tools – Assess portfolio health, risk concentration, strategic fit, spend efficiency, decision speed, and protection coverage.
Executive Materials & Frameworks – Apply IP health assessments, portfolio prioritization tools, governance models, decision-right frameworks, risk controls, and value metrics.
Executive Outcome
Leaders are better equipped to manage patents and trade secrets as strategic assets, focus investment on the highest-value areas, reduce avoidable exposure, improve business-legal alignment, and establish repeatable governance that protects and creates enterprise value.
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Source: Best Practices in Innovation Management PowerPoint Slides: Trade Secrets and Patents PowerPoint (PPTX) Presentation Slide Deck, Dwarka Consulting
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