This PPT slide, part of the 38-slide Ten Schools of Thought on Strategic Management PowerPoint presentation, titled "School of Design (2 of 2)" presents a comparative analysis of the benefits and limitations of the Design School in strategic management. It highlights 2 analytical frameworks utilized: SWOT Analysis and the Ashbridge Mission Model.

On the left side, the benefits are outlined. The Design School is noted for establishing order and reducing ambiguity, which can be particularly advantageous in environments where stability is prevalent. The simplicity and comprehensibility of the approach make it accessible for leaders, facilitating strong, visionary leadership. This aspect is crucial for organizations aiming to align their strategic direction with clear, defined goals.

Conversely, the right side of the slide details the limitations of this school of thought. It points out that the Design School is neither analytical nor intuitive, which can hinder decision-making processes. The lack of flexibility is a significant drawback, especially in dynamic environments where rapid change is the norm. Simplification of complex realities can lead to distorted perceptions, making it challenging to navigate multifaceted strategic issues. Additionally, there is a noted risk of resistance to change, often referred to as "not-invented-here" behavior, which can impede the implementation of new strategies.

Overall, this slide serves as a concise summary of the Design School's dual nature, offering insights into its practical applications and potential pitfalls. For decision-makers, understanding these aspects is vital for evaluating whether this approach aligns with their organizational needs and the current market environment.

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Henry Mintzberg SWOT Analysis Leadership