Evolution of Telecommunications Service Products PPT

This PPT slide, part of the 157-slide Telco 3G Strategy Report PowerPoint presentation, presents an analysis of the evolution of service products in the telecommunications sector, particularly focusing on next-generation services. It categorizes these services into various types, including mInternet, mCommunication, mCommerce, mOffice, and M2M (Machine to Machine), all stemming from traditional voice-oriented services. This classification highlights the shift from basic voice services to more complex, data-driven offerings.

The pie chart on the right illustrates the projected global revenue distribution for 3G services in 2010, amounting to USD 322.1 billion. Each segment represents a different service type, with mInternet expected to capture the largest share at 34%, followed by mCommunication at 31%, and mCommerce at 15%. M2M and mOffice represent smaller portions, indicating emerging, but less dominant roles in the market.

The slide emphasizes the need for enhanced billing capabilities to support this transition. It suggests that effective billing systems can expedite market penetration by streamlining the commercialization process. Furthermore, it points out that telecom companies must develop new skills to market and sell these innovative products effectively. The mention of a "department store model" indicates a strategic approach to managing a diverse product portfolio, which requires a focus on category management to thrive in this evolving landscape.

Overall, the content underscores the necessity for telecom firms to adapt their strategies and operational capabilities to successfully navigate the shift from voice-centric to multifaceted service offerings.

This slide is part of the Telco 3G Strategy Report PowerPoint presentation.

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